Customer Lifetime Value: Controlling

from BWL- und Controllingstudium · host Prof. Dr. Jörn Littkemann

Was ist ein Kunde für das Unternehmen eigentlich wert? Prof. Dr. Littkemann erläutert anhand von Anwendungsbeispielen der Morgengenuss GmbH, wie man den Kundenwert mittels Varianten des Customer Lifetime Value ermitteln kann und erörtert deren Einsatzmöglichkeiten und -grenzen in der Unternehmenspraxis.

Episode metadata supplied by the publisher feed · Published Apr 21, 2023

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Customer Lifetime Value: Controlling

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