Customer Obession: How Simplending Financial Became a Success with Janine Cascio

In this inspiring episode of Uncontested Investing, we're joined by Janine Cascio, CEO of Simplending Financial, a trailblazer in private lending and an advocate for women in finance. Janine shares her journey from studying accounting to leading a nationwide lending company, emphasizing the importance of mentorship, mindset, and building a strong company culture. She discusses Simplending's growth strategy, the value of networking and education in real estate, and her passion for helping others achieve financial success. Whether you're a real estate investor or an aspiring entrepreneur, this episode is packed with actionable insights and inspiration. Key Talking Points of the Episode 00:00 Introduction 01:04 How Janine's love for math led her to real estate 02:19 Balancing company health with employee growth at Simplending Financial 03:30 Janine's leadership philosophy: "Always a student, always learning" 04:24 The challenges of building the Simplending Financial team 05:31 How Simplending uses local events and partnerships to grow its Houston presence 08:21 Mindset practices for team success 09:13 How Simplending Financial is leveraging content for marketing 10:25 Handling challenges in a competitive market with a focus on mindset and resilience 11:33 How to develop a strong mindset for success 13:01 Focusing on customer obsession to build trust and credibility 15:27 The value of support in building your confidence as an entrepreneur 17:11 How mentors have helped Janine grow as a professional 19:04 Networking and trade shows: Building connections and showing up consistently 20:53 She Thinks, She Believes, She Acts, She Receives 22:11 The future of Simplending Financial 23:57 What Janine is passionate about outside of business 24:34 How to get in touch with Janine Quotables "Always a student, always learning—there's no finish line when it comes to growth." "Networking isn't just about meeting people; it's about showing up consistently and building relationships over time." "Mindset is 95% of success—if you master that, everything else falls into place." Links Simplending Financial https://simplendingfinancial.com Janine Cascio https://www.linkedin.com/in/janine-cascio-33181869/ RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ [email protected] REI INK https://rei-ink.com/