Customer Success von 0 aufbauen: Das Playbook – CS-Teamaufbau bei WorkFlex - EP 125 🇩🇪 | Classics mit Cara Benecke

from Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR. · host Björn W. Schäfer | Entrepreneur, Business Angel & Book Author

Feedback, please 👋In dieser Classics-Episode der Funky Flywheels Show spricht Björn W. Schäfer mit Cara Benecke, Leiterin Customer Success bei WorkFlex, über den strukturierten Aufbau von Customer Success in frühen B2B-SaaS-Startups.Was du lernst:Warum Cara erst 6 Monate Sales + CS parallel machte (und warum das der Schlüssel war)Der "Sales & CS Win Channel": Vermeidung klassischer GTM-Silos von Tag 1Hiring-Strategie: Junior vor Senior – warum und wannOnboarding-Automatisierung für verschiedene KundensegmenteDie Gretchenfrage: Wer macht Renewals vs. Expansion?Usage-Daten als wichtigster Leading-Indikator (wichtiger als NRR am Anfang)Warum finanzielle Referral-Incentives floppenCommunity-Building und Customer Advocacy ohne BudgetErgebnisse in 2,5 Jahren: 3X mehr Kunden betreut, NPS über 60%, strukturierte Customer Journey von Onboarding bis Advocacy.Erstveröffentlichung: 28. Oktober 2024 | Classics EditionSupport the show- - -Folge Björn W. Schäfer auf Linkedin: www.linkedin.com/in/bjoernwschaefer Hier kannst Du seinen GTM-Bestseller Funky Flywheels 🕺💃 bestellenDeutsch: https://amzn.to/3Sgi8qkEnglisch: https://amzn.to/4g2Ly4914 Tage kostenlos. Teste jetzt Björn's neue Software: funkybont.com

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This episode was published on October 26, 2025.

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