Customer Value Consulting: Turning Insight Into Sustainable Growth

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #289: Ian Plummer, Chief Customer Officer at Autotrader, shares how customer value consulting helps businesses turn insight into sustainable growth. He explains why long-term growth depends on continuously helping customers make smarter decisions through actionable data, industry expertise, and consultative partnership. He also highlights how businesses can strengthen trust, improve customer ROI, and create a lasting competitive advantage by never stopping the pursuit of customer value.

Episode metadata supplied by the publisher feed · Published May 8, 2026

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Customer Value Consulting: Turning Insight Into Sustainable Growth

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