Customers First, Strategy Second, with Kaylee Edmondson

from B2B Growth · host Sweet Fish

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper . Discussed in this episode: Working to understand your customersPivoting away from a mql/sql approachHow to crawl, walk, run into a more ungated content structure

Episode metadata supplied by the publisher feed · Published Jun 29, 2022

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Customers First, Strategy Second, with Kaylee Edmondson

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