Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process | Tal Arad

Cybersecurity buyers do not have a lot of time to review long RFPs with hundreds of pages. Instead, provide technical diagrams, high-level explanations, and a few slides that provide a focused message.Buyers are going to read as little as possible to make a decision.No one is going to read a hundred pages. They don't have the time and the capacity. No one can digest that.So cut the b******t and provide as much focused information as possible. That will really help everyone make a decision.Join Audience 1st TodayJoin 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com