Cutting the Clichés and Writing Authentic Copy with Sara Gillis

In this episode of the Unexpected Entrepreneur podcast, Jessie and Sarah Gillis discuss the importance of authentic copywriting in wedding photography. We dive into common clichés found in wedding photography copy, the significance of establishing a unique brand voice, and how understanding buyer awareness can enhance client connections.  About Sara:  As a copywriter at What Sara Said, copy coach, and host of the Copywriter On Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. Sara shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value. Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (12) and Quincy (10), and their two Doodles, Nellie and Mookie. Sara's Links:  + Website + Instagram + Podcast + Join Storysale and work to refine your messaging strategy Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.