PODCAST · business
The Unexpected Entrepreneur
by Inkpot Creative
Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship. Covering everything from strategic brand development to the advantage of having a bold website as a wedding photographer, nothing is off limits as KP and Jessie help wedding photographers and creative entrepreneurs figure out how to stand out in a crowded market not just strategically, but authentically.Podcast cover art image taken by WorkPlay Branding
Episodes
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The Mid-Year Makeover Sale!
Rebranding can completely change how you show up in your business and who you attract with your content which is why unique, personality filled brands are exactly what we specialize in here at Inkpot Creative®. And to celebrate that, we have decided to run the Mid-Year Makeover Sale! For the next…
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DON'T WAIT! How to Attract Photography Clients in a New Market or City Before You Have Content
Trying to figure out how to start getting photography clients in a new market without waiting months for opportunities to magically appear? In this video, we'll show you how to use strategic blogging to attract clients before you have any content from that location. Want to attract clients in a…
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How a Rebrand Helped to Bring a New Energy to Rebecca's Business
In today's episode of The Unexpected Entrepreneur Podcast, we chat with our past client Rebecca about her experience rebranding The Maker's Playbook. With a platform helping ceramicists, potters, and all types of makers navigate the world of creating and selling their art, she knew who she wanted...
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How a New Site Helped Corey Fit the Final Piece of Attracting Her Dream Couples
In today's episode, we chat with our past client, Corey, about her experience creating a new website earlier this year. We talk about the challenges she was facing before and how everything wasn't quite lining up. Now, since the new website has launched, not only has her site continued to draw in...
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How a New Site Helped Izzy Gain Confidence in Her Online Presence
In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Isabel to talk all about her experience creating a new website with us. After DIYing her site for years, Izzy knew it was time to have a professional site created to help her stand out. Now, she has a site...
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How a Rebrand Helped Mio Step Into the Next Era of His Business
In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Mio to talk all about his rebrand experience. From having a brand that he had completely DIY'd to changing his name and creating a completely new brand presence, we talk about why he felt like now was the...
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How a Rebrand Helped Renee Find Her North Star
In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Renee to talk all about her rebrand experience. We dive into how she knew it was the right time, how her new brand has become her North Star in her business, and the results she's seen with clients since...
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How Rebranding Helped Jamie Click the Final Piece Together in Her Business
In this episode of the Unexpected Entrepreneur Podcast, Jessie chats with our past client Jamie about her experience rebranding and what prompted the change. After meticulously tracking analytics from all other parts of her business, the final piece Jamie realized she wasn't paying the same...
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Introducing the Forever is for Everyone Inclusivity Summit!
In today's episode, we are excited to talk all about our upcoming summit, Forever is for Everyone! Inclusivity has always been at the forefront of our business and it's something that we are super passionate about. So, we put together a whole summit with experts in the wedding industry to help…
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Why You're Getting Photography Inquiries That Don't Feel Like a Match
In this episode of the Unexpected Entrepreneur podcast, we talk about the common issue of receiving client inquiries that do not align with the desired work. We dive into the disconnect between the type of work you want to pursue and the branding that you are currently using that may not match...
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DIY Blogging Might Be Costing You More Than You Think
In this episode of the Unexpected Entrepreneur podcast, we talk about the hidden costs of DIY blogging for photographers and creative entrepreneurs. While blogging can be done independently, it often consumes valuable time that could be better spent on client work or personal growth. We break…
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How to Raise Your Photography Prices in 2026
In this episode of the Unexpected Entrepreneur podcast, we talk about the relationship between a your brand and your pricing strategy as a photographer. Booking clients at a higher price point isn't just about your photos. It's about the visual trust signals you have that communicate your value…
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How Rebranding Helped Emily Step Into Her Next Era and Attract Her Dream Clients
In this episode of The Unexpected Entrepreneur Podcast, we chat with rebranding client Emily Dahuron about her experience with The Rebrand Edit. We dive into how she knew it was the right time to rebrand, what the rebrand has done for her business so far, and her favorite parts of the process....
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Photographers! DON'T SKIP THIS! How to Market Your Photography Businesses with SEO
If you want to know how to market your photography business in a way that grows month after month, not just for 24 hours, you need SEO. Let's dive into how it works. When it comes to photography business marketing, SEO is one of the smartest long-term strategies you can use. If you've ever…
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Why So Many Photographers Feel Like They're Doing Everything Right…and Still Aren't Found
In this episode of The Unexpected Entrepreneur Podcast, we dive into the difference between presence and visibility. Being present is important when it comes to your marketing strategy, but being visible is what is actually going to draw in those ideal clients. In this episode, we talk about how...
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How We Turn a Photographer's Personality into a Visual Brand
In this episode of The Unexpected Entrepreneur Podcast, we dive into how we take a photographer's personality and turn it into a visual brand. Today, people aren't looking for someone to take nice photos, they want someone they can truly connect with. Your brand is the perfect place to start that...
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Which Offer Should You Lead With as a Photographer in Your Branding & Website?
In this episode of the Unexpected Entrepreneur podcast, we talk about how to approach your brand and website when you offer multiple different photography services. We dive into how to design a brand that clearly communicates this focus while still accommodating other services and what services…
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The 6-Month Rule: Why You Shouldn't Wait Until January to Start Showing Up on Google
In this episode of The Unexpected Entreprenuer Podcast, we talk about our 6-month rule when it comes to content ranking on Google. We go over why it is important to start writing posts now instead of waiting for next year and how seasonal content planning can help ensure that you have relevant...
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The Biggest Content Planning Mistake Photographers Make (and What to Do Instead)
In this week's episode of The Unexpected Entrepreneur Podcast, we dive into the biggest content planning mistake you might be making and how to overcome it. Having a strategy and content ideas is only half the battle when it comes to your blog. The other half is actually getting the content...
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Why You're Not Attracting the Right Photography Clients (Even If Your Work Is Good)
In this episode of the Unexpected Entrepreneur Podcast, we talk about the importance of rebranding for photographers, particularly as we approach the new year. We dive into common issues of misaligned branding, signs that indicate your brand may need a refresh, and what aligned branding looks…
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Content Compounds: Why Blogging Builds Momentum You Can't Get from Reels
In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the advantages of blogging over social media for content marketing. We talk about while social media provides short-term engagement, blogging offers long-term visibility and organic traffic through SEO. We even show…
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How Rebranding Helped Jen & Kayla Create a Consistent Brand Presence
In this episode of the Unexpected Entrepreneur podcast, Jessie speaks with Jen and Kayla from Weaver Films and Photography about their rebranding journey. They discuss the challenges they faced before rebranding, the importance of having a consistent brand identity, and how their new website has...
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Not Booking Enough? Here's What to Blog When You Don't Have New Work
In this episode of The Unexpected Entrepreneur Podcast, we dive into what to post when you don't have any fresh sessions to blog about. Even when you feel like there is no new content to post, there are so many different educational topics that you can blog about. We dive into some of the best…
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It's Not About Posting More. It's About Making Your Marketing Work Harder.
In this episode of the Unexpected Entrepreneur podcast, we dives into the importance of maximizing your marketing strategy by repurposing long-form content into various short-form formats. We talk about why it's not about posting more, but rather making existing content work harder for you. By...
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5 Tips for How to Choose Your Brand Colors
Struggling with how to choose your brand colors and create a color palette that truly fits your photography brand? In this episode, we share five key steps for choosing brand colors that not only match your photos but also reflect your personality and vibe. You'll learn how to choose your brand...
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Instagram Rewards Consistency. Google Rewards Strategy. Let's Talk About It.
In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the differences between Instagram and blogging as marketing tools. We talk about the importance of consistency on Instagram for engagement, while highlighting the long-term benefits of blogging, such as SEO and sustained...
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Your Website Should Be Working Harder Than You Are
In this episode of the Unexpected Entrepreneur podcast, we dive into importance of having a website that actively works for you, specifically through the use of blogging. We talk about how many photographers underutilize their websites, treating them merely as digital business cards instead of...
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How Alisha Kick Started Her Blogging Journey After 11 Years in Business
In this episode of the Unexpected Entrepreneur podcast, we chat with Alisha, a wedding photographer, about her blogging journey. Alisha shares her initial challenges with blogging, the importance of having control over her content, and the long-term benefits of SEO. We also dive into how blogging...
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What Blogging in 2025 Actually Looks Like
In this episode of the Unexpected Entrepreneur podcast, Jessie discusses the evolving landscape of blogging in 2025, debunking myths and emphasizing the importance of creating valuable content. She highlights how blogs can attract organic traffic, the necessity of providing real information...
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Why Your Blog Isn't Bringing In Clients (And What To Do Instead)
In this episode of the Unexpected Entrepreneur Podcast, we dive into some of the top reasons why your blog isn't actually bringing in clients. From randomly posting content to not including valuable information in the post, we break down some of the pitfalls you may be falling into and what you...
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How Blogging Helped Meghan's Traffic Increase and Build Evergreen Content
In this episode of the Unexpected Entrepreneur podcast, Jessie and Meghan discuss the challenges of blogging for business owners, the importance of outsourcing tasks that drain energy, and the long-term benefits of creating evergreen content. We dive into how to Meghan's traffic built over time,...
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Building Confidence and a True Brand Presence with Katie Lingan
In this episode of the Unexpected Entrepreneur podcast, Jessie and Katie discuss the transformative experience of rebranding Katie's photography business. We dive into the challenges faced during the rebranding process, the importance of personal connection in photography, and the impact of a...
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The True Power of Authenticity in Content Creation with Nina Addeo
In this episode of the Unexpected Entrepreneur podcast, Jessie and Nina Addeo discuss the nuances of organic social media marketing for wedding professionals. We dive into common pitfalls, the importance of authenticity, and strategies for effective content creation across various platforms. We...
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How a Personality-Backed Rebrand Helped Adriana Gain Confidence and Clarity in Her Photography Business
In this episode of the Unexpected Entrepreneur podcast, Jessie and Adriana Maya discuss the journey of rebranding Adriana's photography business. We dive into Adriana's motivations behind the brand refresh, the challenges of DIY branding, and the importance of clear communication during the…
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Is It Too Soon (or Too Late) to Rebrand?
In this episode of the Unexpected Entrepreneur podcast, we dive into the big question of is it too soon (or too late) to rebrand. We break down some of the signs that you may have, what a rebrand can actually do in your business and more! Our Links: + Take our FREE quiz to find out what your...
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DON'T Skip This! What's Included in a Brand Design That Actually Stands Out!
Think brand design is just a logo and some colors? Let's unpack what is included in a brand design—and why it could be the reason you're not booking dream clients yet. What is included in a brand design? In this episode, we're breaking down the key elements of a brand identity so you know exactly...
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What Your Dream Couples Are ACTUALLY Googling (And How to Show Up for It)
In this episode of the Unexpected Entrepreneur podcast, KP discusses the importance of understanding what photography clients are searching for online. We dive into the need for strategic blogging that goes beyond simply showcasing portfolio pieces. KP covers everything from the significance of...
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How Rebranding Helped Bri Become Excited About Her Photography Business Again
In this episode of the Unexpected Entrepreneur podcast, Jessie and Bri Ellington discuss Bri's journey through rebranding her wedding photography business. Bri shares her experiences of feeling stagnant and disconnected from her previous brand, leading to a transformative rebranding process with...
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What Can You Do on Showit? 5 Fun Features You're Probably Not Using
Want a website that feels anything but basic? I'm spilling the secrets to creating a unique Showit design that keeps your dream clients engaged. Curious about what you can do on Showit to stand out? In this episode, Jessie from Inkpot Creative breaks down how to use Showit to create a unique…
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The Art of Pricing with Alora Rachelle
In this episode of the Unexpected Entrepreneur podcast, Jessie and Alora discuss the intricacies of pricing in the wedding photography business. Alora shares her journey from being a wedding photographer to a business strategist, and dives into the importance of recognizing when to raise prices…
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Creating Personal Connections Through a Rebrand with Kelly Loss
In this episode of the Unexpected Entrepreneur podcast, Kelly Loss shares her journey as a wedding photographer and therapist and her decision to rebrand her business. We dive into the importance of creating a connection with clients through her website and branding that goes beyond just having...
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The Rebrand That Helped Kim Book the Client Before the Call Even Happened
In this episode of the Unexpected Entrepreneur podcast, Jessie and Kim discuss Kim's journey as a wedding photographer and the challenges she faced leading to her decision to rebrand her business. We dive into the evolution of her brand, the importance of aligning her website with her current...
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We're Launching a Group Program! Everything You Need to Know About Blog All Stars
In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the Blog All-Stars program, designed to help creative entrepreneurs enhance their online visibility through effective blogging strategies. This is a program that focuses on creating sustainable, high-traffic blog posts that...
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Don't Blend In! Here's How to Create Stand Out Web Design for Photographers
Want to stand out with a website that truly reflects your brand? In this video, we're sharing expert photography website tips to help you design a site that attracts your dream clients. Learn how to create a photography website that showcases your unique photography style, enhances your…
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Cutting the Clichés and Writing Authentic Copy with Sara Gillis
In this episode of the Unexpected Entrepreneur podcast, Jessie and Sarah Gillis discuss the importance of authentic copywriting in wedding photography. We dive into common clichés found in wedding photography copy, the significance of establishing a unique brand voice, and how understanding buyer...
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How a Rebrand Helped Katelyn Create a Truly Cohesive Photographer Brand Presence
In this episode of the Unexpected Entrepreneur podcast, Jessie and Katelyn dive into Katelyn's rebranding journey as a wedding and elopement photographer. We talk about the challenges she faced before the rebrand, the impact of the new brand on her confidence and client experience, and her…
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How Systems Helped Cinthia's Business Function in the Face of Uncertain Times
In this episode of the Unexpected Entrepreneur podcast, Jessie chats with Cinthia Onines, an online business manager and system strategist, who shares her personal experience with cancer and how effective systems helped her maintain her business during a challenging time. Cinthia discusses the...
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What Happened When Sean Stopped Relying on Socials and Focused on Blogging
In this episode of the Unexpected Entrepreneur podcast, Sean Szitas, a wedding photographer from Asheville, North Carolina, shares his journey with blogging us and how it has transformed his business. He discusses the challenges he faced in starting a blog, the importance of SEO, and how blogging...
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Money, Mindset, and Making It Work as an Entrepreneur with Tiffany Bastian
In this episode of the Unexpected Entrepreneur podcast, Jessie and Tiffany Bastian discuss the critical aspects of bookkeeping and financial planning for creative entrepreneurs, particularly photographers. We dive into the importance of understanding one's financial reality, defining personal...
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Understanding Cash Flow and Financial Freedom with Luisa Alberto
In this episode of The Unexpected Entrepreneur Podcast, Jessie and Luisa Alberto dive into the intricacies of financial health for business owners. We discuss the importance of cash flow, budgeting, and setting realistic financial goals. About Luisa: Luisa Alberto is the CEO of People First...
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ABOUT THIS SHOW
Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship. Covering everything from strategic brand development to the advantage of having a bold website as a wedding photographer, nothing is off limits as KP and Jessie help wedding photographers and creative entrepreneurs figure out how to stand out in a crowded market not just strategically, but authentically.Podcast cover art image taken by WorkPlay Branding
HOSTED BY
Inkpot Creative
CATEGORIES
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Frequently Asked Questions
How many episodes does The Unexpected Entrepreneur have?
The Unexpected Entrepreneur currently has 204 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Unexpected Entrepreneur about?
Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship. Covering everything from strategic brand development to the advantage of having a bold website as a wedding...
How often does The Unexpected Entrepreneur release new episodes?
The Unexpected Entrepreneur publishes regularly with 204 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Unexpected Entrepreneur?
You can listen to The Unexpected Entrepreneur on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Unexpected Entrepreneur?
The Unexpected Entrepreneur is created and hosted by Inkpot Creative.
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