Da Celebrity a Catena: La scommessa di JB Burger 1/2

from Il Podcast Interattivo di Franchise Brain · host Davide D'Andrea Ricchi

Ospiti: Joe Bastianich e Vincenzo Ferrieri Un nuovo brand.Due imprenditori.Una sfida: costruire la premium burger chain italiana dei prossimi 10 anni.Nella prima parte Davide D’Andrea Ricchi porta Joe Bastianich e Vincenzo Ferrieri dentro la nascita di JB Burger: da un incontro a Milano alla costruzione di un brand pensato non per durare 18 mesi, ma un decennio.Perché l’hamburger premium può diventare una categoria.Come si differenzia un brand in un oceano rosso.Perché il prodotto, prima ancora del marketing, resta il vero vantaggio competitivo. Celebrity? Molto di più.Joe come guida gastronomica del progetto.Vincenzo come macchina di sviluppo.Una lezione concreta su branding, execution e scalabilità nel food.Franchise Brain: Ascolta, Applica, Cresci.Vuoi pensare e decidere come i leader intervistati nel nostro podcast?Ordina su Amazon “Dentro la Mente dei Business Leader”, il libro che decodifica l’approccio decisionale di chi ha reso il franchising un successo.Clicca qui 👉🏻 https://www.amazon.it/-/en/Dentro-Mente-dei-Business-Leader/dp/B0GW1ZVPBN/ref=tmm_pap_swatch_0

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This episode was published on April 29, 2026.

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