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DA FAZENDA À GÔNDOLA: A PRODUÇÃO VERTICALIZADA DA FIORE EM SEUS 40 ANOS COM ANDRÉ CORTELETTI

EPISODE · Aug 18, 2025 · 41 MIN

DA FAZENDA À GÔNDOLA: A PRODUÇÃO VERTICALIZADA DA FIORE EM SEUS 40 ANOS COM ANDRÉ CORTELETTI

from O Gestor Podcast · host O Gestor

Neste episódio de O Gestor, recebemos André Corteletti, Diretor de Marketing da Fiore, uma das marcas mais queridas e tradicionais do Espírito Santo, que completa 40 anos de história em 2025.Falamos sobre o processo de rebranding da empresa, os desafios e vantagens da produção verticalizada, o pioneirismo com o leite A2 e a famosa coalhada com lactobacilos vivos, além do lançamento da linha de naturais e do café especial Fiore. Uma conversa inspiradora sobre como manter a essência de uma marca familiar ao mesmo tempo em que se olha para o futuro com estratégia e inovação.Oferecimento: SicoobRealização: TV Sim (SBT), Novabrasil e ES360

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DA FAZENDA À GÔNDOLA: A PRODUÇÃO VERTICALIZADA DA FIORE EM SEUS 40 ANOS COM ANDRÉ CORTELETTI

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