Daily Serve Nutrition's Jess Burvill - From Supermarkets to 171K Followers

Tam Callaghan sits down with her friend and accredited dietitian Jess Burvill, the person behind the wildly useful Instagram page Daily Serve Nutrition, to talk about how a career in advertising, a mid-life study pivot, and a clear no-judgment voice turned into one of Australia's fastest-growing nutrition accounts.  Jess came to dietetics as a second career after years in advertising agencies, and it turns out those two worlds have more in common than you'd think. They cover how she applies advertising principles to nutrition content, why simple and useful always wins, what the growth from zero to 171,000 followers in 18 months actually looked like from the inside, and how she handles the less glamorous parts, including trolls, , From the supermarket job that helped shape her thesis focus, and what it takes to study full-time through COVID while working, to her current reality of success, opportunity and truly hard work.  Warm, honest, and a lot of fun.  In this episode:  How advertising skills translate directly into social media content  Why Daily Serve of Nutrition grew so fast and what Jess actually did differently  The IDC posts and why the no-judgment approach resonates  Studying dietetics part-time, then through COVID, while working  The supermarket job that sparked her research direction  Dealing with trolls and imposter syndrome at scale  Brand partnerships, workload, and where it all might go next  Follow Jess: https://www.instagram.com/dailyservenutrition/  Do Yourself a Favour is available on YouTube: https://linktr.ee/doyourselfafavour_podcast  Join the conversation! Do Yourself a Favour is on Facebook  LinkedIn: linkedin.com/in/tamaracallaghan  Do Yourself a Favour is recorded at Tailwind Studio: https://www.linkedin.com/company/tailwind-studio  Formerly known as the 50/50 Podcast.  ———————  Chapters  0:00 Intro & Welcome  0:07 Meeting Jess Burvill  0:22 Daily Serve Nutrition — Instagram Praise  1:03 No-nonsense approach & ‘DNC’' posts  1:53 Follower milestone: 171,000 & rapid growth  3:01 Career shift: Advertising to Dietetics  5:01 Advertising skills carried into social content  11:01 Studying, COVID & juggling work  15:00 Supermarket jobs & thesis inspiration  20:03 Dean's Scholar research project  27:00 Content strategy: design, voice & no-judgment  33:00 Challenges: trolls, imposter syndrome & balance  40:00 Workload, brand partnerships & future options  46:00 Reflection on mission, impact & celebrating wins  53:00 Closing, birthday plans & sign off  ———————  #JessBurvill #DailyServeNutrition #TamCallaghan #DoYourselfAFavour #Dietitian #NutritionPodcast #InstagramGrowth #SecondCareer #NoBSNutrition #SocialMediaStrategy #ContentCreator #WomensHealth #PodcastAustralia #HealthyEating #ImposterSyndrome