Dalia Katan on 4 Million MySpace Users, Celebration Psychology & Retention vs. Virality - E85

Dalia Katan is the CEO and Founder of Presently, a leading group celebration startup that helps groups collaborate around special occasions. At Presently, Dalia is working to create meaningful and sustainable opportunities for communities to connect regardless of proximity, leveraging over 15 years of experience in design, business strategy, and inclusion. Before Presently, Dalia worked as a management consultant at Deloitte and as an independent consultant. She worked closely with leadership at over 30 companies, ranging from early-stage startups to Fortune-10 corporations, to design consumer-led growth strategies, go-to-market approaches, and new product innovation. She also spearheaded Doblin Innovation's expansion to the West Coast in 2018 and was a fellow at the renowned Center for the Edge with John Hagel in 2016. Prior to Deloitte, Dalia led marketing and user experience at two early-stage startups and built and scaled her first product to over 4M users. Her passion projects center on bridging divides and nurturing inclusion, influenced by her family's refugee journey and her thesis at Princeton. Dalia co-founded Deloitte's Refugee Community of Interest and launched an offering on refugee integration in the workplace, backed by a $450K grant from Deloitte leadership. She also authored publications on the future of work, inclusion in the workplace, and diversity. Dalia received her BA from Princeton University, where she studied international affairs, entrepreneurship, and human-centered design. She was an OnDeck Fellow and Afore Capital Fellow in 2020. Show notes at: https://www.jeremyau.com/blog/dalia-katan You can find the community discussion for this episode at: https://club.jeremyau.com/c/podcasts/dalia-katan This episode is produced by Kyle Ong.