Dan Antonelli Disrupting the Branding Industry | Successful Life Podcast

In this episode of the Successful Life Podcast, I talk with Dan Antonelli about key strategies for developing the right logo and trade dress to drive franchise growth. Dan is the author of Building a Big Small Business Brand, and is the creative director of the branding firm KickCharge Creative. We discuss how to create a strong and recognizable brand for your franchise, and how to choose the right logo and design to support that brand. Dan shares his insights on what makes a successful franchise brand, and how to avoid common pitfalls when creating your own franchise brand. If you're looking to grow your franchise through branding and design, this episode is a must-listen! Key talking points of the Episode 00:25 Who is Dan Antonelli? 02:38 Brief Description of Dan’s book 04:55 Effect of Rebranding to business revenue 09:09 How branding supposed to work? 13:44 How to see ROI through different clients. 16:15 Rebranding vs Starting from scratch 21:19 Compelling to brand and story – rather than making it hard on employees 29:02: Being different, doing something unexpected 33:01 How Dan makes changes- advertising your brand in a lot better way 35:45 Making it easier for consumers to know what you do 42:17 Selecting the right people for your brSend us Fan Mailhttps:newpathemployment.com Connect with CoreyVisit The Successful Life Podcast⁠Follow Corey on Facebook⁠Follow Corey on Instagram⁠Buy My Book on Audible⁠Buy My Book on Amazon⁠