Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands

How do brands truly live in our minds—and why do some stick while others fade?In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction.We explore:The three dimensions of time in brand buildingThe real role of multi-sensory brand experiencesHow consciousness and culture shape brand valueWhy Costco and Amazon are two sides of the same branding coinThe future of branding in an AI-driven worldIf you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen.Connect with Dan: ideafood.com → LinkedIn📖 Grab The Physics of Brand