Dana Lampert on How AI Visibility is Reshaping Healthcare Marketing

Dana Lampert, Founder and CEO of TrueSignal, explores how AI-powered search tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way patients research, compare, and choose healthcare organizations.Dana explains why many hospitals and provider groups are struggling to appear accurately in AI-generated recommendations, even when they have strong reputations and exceptional clinical expertise. He also introduces the concept of Trust Records: structured, AI-readable organizational data designed to help healthcare providers improve discoverability, transparency, and trust in AI-driven search experiences.The conversation dives into the future of SEO, the rise of AI-assisted patient decision-making, and why healthcare organizations that act early may gain a significant competitive advantage as AI becomes part of the new front door to care.