EPISODE · Jun 23, 2025 · 13 MIN
当东方甄选与黄子韬狭路相逢
from 虎嗅·商业有味道
自今年“3·15”晚会曝光卫生用品生产乱象后，先是网友集体到雷军许愿池喊话小米做卫生巾，接着从流量明星到零售巨头再到头部直播间都相继入局，卫生巾相关话题获得了超量关注与曝光。女性贴身、高频使用的卫生巾，按说市场体量大、高频刚需大、制造门槛低、生产成本低，品牌守好底线就能守住用户基本盘，可近年来，ABC、宝洁、自由点、俏妃、七度空间、高洁丝皆因各种问题“翻过车”。这不免让人产生疑问，偌大的市场为何就做不好一片卫生巾？【时间轴】02:33 做卫生巾简单，做好卫生巾难06:00 千亿市场，盘踞着一批“老钱”企业09:44 从线下商超到线上电商，逃不过渠道成本
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当东方甄选与黄子韬狭路相逢
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How long is this episode of 虎嗅·商业有味道?
This episode is 13 minutes long.
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This episode was published on June 23, 2025.
What is this episode about?
自今年“3·15”晚会曝光卫生用品生产乱象后，先是网友集体到雷军许愿池喊话小米做卫生巾，接着从流量明星到零售巨头再到头部直播间都相继入局，卫生巾相关话题获得了超量关注与曝光。女性贴身、高频使用的卫生巾，按说市场体量大、高频刚需大、制造门槛低、生产成本低，品牌守好底线就能守住用户基本盘，可近年来，ABC、宝洁、自由点、俏妃、七度空间、高洁丝皆因各种问题“翻过车”。这不免让人产生疑问，偌大的市场为何就做不好一片卫生巾？【时间轴】02:33 做卫生巾简单，做好卫生巾难06:00...
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