[Đánh giá] Actionable Gamification: Beyond Points, Badges and Leaderboards (Yu-kai Chou) Tóm tắt.

Actionable Gamification: Beyond Points, Badges and Leaderboards (Yu-kai Chou) - Amazon USA Store: https://www.amazon.com/dp/1511744049?tag=9natree-20 - Amazon Worldwide Store: https://global.buys.trade/Actionable-Gamification%3A-Beyond-Points%2C-Badges-and-Leaderboards-Yu-kai-Chou.html - Apple Books: https://books.apple.com/us/audiobook/actionable-gamification-beyond-points-badges-and/id1220118978?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree - eBay: https://www.ebay.com/sch/i.html?_nkw=Actionable+Gamification+Beyond+Points+Badges+and+Leaderboards+Yu+kai+Chou+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1 - Shopee: https://asia.buys.trade/shopee_Actionable-Gamification-Yu-kai-Chou.html - Lazada: https://asia.buys.trade/lazada_Actionable-Gamification-Yu-kai-Chou.html - Tiktok: https://asia.buys.trade/tiktok_Actionable-Gamification-Yu-kai-Chou.html - Đọc thêm: https://vietnam.9natree.com/read/1511744049/ #KhungOctalysis #Támđộnglựccốtlõi #Thiếtkếlấyconngườilàmtrungtâm #Độnglựcmũtrắngvàmũđen #Hànhtrìnhtrảinghiệmngườidùng #ActionableGamification Actionable Gamification của Yu-kai Chou là sách phi hư cấu về thiết kế hành vi và gamification, tức vận dụng các nguyên lý tạo động lực của trò chơi vào những bối cảnh không phải trò chơi. Cuốn sách phản biện cách làm phổ biến nhưng hời hợt, chỉ gắn điểm, huy hiệu và bảng xếp hạng vào sản phẩm hay chương trình khách hàng thân thiết. Theo Chou, các cơ chế ấy chỉ có tác dụng khi chúng phục vụ một động lực tâm lý rõ ràng. Trọng tâm của sách là Khung Octalysis, mô hình phân tích tám động lực cốt lõi khiến con người bắt đầu, tiếp tục và đầu tư cảm xúc vào một hoạt động. Từ nền tảng này, tác giả hướng dẫn người đọc quan sát trải nghiệm của người dùng, xác định hành vi cần khuyến khích, rồi chọn cơ chế phù hợp với từng giai đoạn. Sách hướng đến nhà thiết kế sản phẩm, người làm tiếp thị, quản lý nhân sự, nhà giáo dục và bất kỳ ai muốn hiểu vì sao một trải nghiệm có thể cuốn hút, còn trải nghiệm khác thì nhanh chóng bị bỏ quên.

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[Đánh giá] Actionable Gamification: Beyond Points, Badges and Leaderboards (Yu-kai Chou) Tóm tắt.

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