[Đánh giá] Click Here: The Art and Science of Digital Marketing and Advertising (Alex Schultz) Tóm tắt.

Click Here: The Art and Science of Digital Marketing and Advertising (Alex Schultz) - Amazon USA Store: https://www.amazon.com/dp/0316597597?tag=9natree-20 - Amazon Worldwide Store: https://global.buys.trade/Click-Here%3A-The-Art-and-Science-of-Digital-Marketing-and-Advertising-Alex-Schultz.html - Apple Books: https://books.apple.com/us/audiobook/the-iconist-the-art-and-science-of-standing-out-unabridged/id1480784102?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree - eBay: https://www.ebay.com/sch/i.html?_nkw=Click+Here+The+Art+and+Science+of+Digital+Marketing+and+Advertising+Alex+Schultz+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1 - Shopee: https://asia.buys.trade/shopee_Click-Here-Alex-Schultz.html - Lazada: https://asia.buys.trade/lazada_Click-Here-Alex-Schultz.html - Tiktok: https://asia.buys.trade/tiktok_Click-Here-Alex-Schultz.html - Đọc thêm: https://vietnam.9natree.com/read/0316597597/ #ChỉsốsaoBắcĐẩu #PhễuAIDA #Đolườngtínhgiatăng #Khámphávàkhaitháckênh #Thửnghiệmquảngcáocóđốichứng #ClickHere Click Here, Nghệ thuật và khoa học của tiếp thị cùng quảng cáo số, là sách phi hư cấu về tăng trưởng doanh nghiệp trong môi trường internet của Alex Schultz, Giám đốc marketing và Phó chủ tịch phân tích dữ liệu tại Meta. Cuốn sách hướng tới người làm marketing, nhà sáng lập và người vận hành cần đưa ra quyết định về ngân sách, kênh quảng cáo, sáng tạo nội dung và đo lường hiệu quả. Thay vì xem tiếp thị số như tập hợp mẹo tối ưu thuật toán hay các công cụ thay đổi liên tục, Schultz trình bày nó như một hệ thống gồm mục tiêu rõ ràng, giả thuyết có thể kiểm tra và bằng chứng nhân quả. Trọng tâm của sách là chọn một chỉ số định hướng, xác định đúng điểm nghẽn trong hành trình khách hàng, thử nghiệm các kênh trước khi mở rộng, và đo phần kết quả thực sự do hoạt động marketing tạo ra. Kinh nghiệm phát triển Facebook, Instagram và Messenger giúp tác giả đặt các nguyên tắc này trong bối cảnh vận hành ở quy mô lớn, nhưng cách tiếp cận cũng có thể áp dụng cho doanh nghiệp nhỏ.

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[Đánh giá] Click Here: The Art and Science of Digital Marketing and Advertising (Alex Schultz) Tóm tắt.

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