[Đánh giá] Marketing For Dummies (Jeanette Maw McMurtry) Tóm tắt.

Marketing For Dummies (Jeanette Maw McMurtry) - Amazon USA Store: https://www.amazon.com/dp/1119894875?tag=9natree-20 - Amazon Worldwide Store: https://global.buys.trade/Marketing-For-Dummies-Jeanette-Maw-McMurtry.html - Apple Books: https://books.apple.com/us/audiobook/marketing-for-dummies-2nd-ed-abridged/id1472776898?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree - eBay: https://www.ebay.com/sch/i.html?_nkw=Marketing+For+Dummies+Jeanette+Maw+McMurtry+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1 - Shopee: https://asia.buys.trade/shopee_Marketing-For-Dummies-Jeanette-Maw-McMurtry.html - Lazada: https://asia.buys.trade/lazada_Marketing-For-Dummies-Jeanette-Maw-McMurtry.html - Tiktok: https://asia.buys.trade/tiktok_Marketing-For-Dummies-Jeanette-Maw-McMurtry.html - Đọc thêm: https://vietnam.9natree.com/read/1119894875/ #Đềxuấtbánhàngcảmxúc #Bảnđồhànhtrìnhkháchhàng #SEOtựnhiênvàtrảphí #Retargetingđakênh #Đolườngtácđộngmarketing #MarketingForDummies Marketing For Dummies, ấn bản thứ sáu, của Jeanette Maw McMurtry là cẩm nang tiếp thị tổng quát dành chủ yếu cho chủ doanh nghiệp nhỏ và vừa, người khởi nghiệp, cùng những người đang phụ trách marketing. Cuốn sách thuộc dòng hướng dẫn thực hành, kết hợp các nền tảng quen thuộc như định vị, giá, bán hàng, lựa chọn kênh và quảng cáo, với những yêu cầu mới của thị trường số. Trọng tâm của sách là giúp người đọc hiểu khách hàng trong một môi trường mà hành vi mua, kỳ vọng trải nghiệm và công nghệ thay đổi liên tục. McMurtry bao quát từ SEO, quảng cáo tìm kiếm, mạng xã hội, email, nội dung, influencer, retargeting, đến đo lường hiệu quả và tối ưu trải nghiệm khách hàng. Điểm đáng chú ý là tác giả đặt các công cụ này trong bối cảnh tâm lý ra quyết định, thay vì xem chúng là những hoạt động kỹ thuật tách rời. Vì vậy, mục đích của sách không chỉ là tạo thêm lưu lượng truy cập, mà là xây dựng một hệ thống tiếp thị phù hợp ngân sách, tạo niềm tin và hỗ trợ tăng trưởng doanh thu bền vững.

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