[Đánh giá] This is Marketing: You Can’t Be Seen Until You Learn To See (Seth Godin) Tóm tắt. episode artwork

EPISODE · Jul 28, 2026 · 8 MIN

[Đánh giá] This is Marketing: You Can’t Be Seen Until You Learn To See (Seth Godin) Tóm tắt.

from 9Natree Vietnam · host 9Natree

This is Marketing: You Can’t Be Seen Until You Learn To See (Seth Godin) - Amazon USA Store: https://www.amazon.com/dp/0241370140?tag=9natree-20 - Amazon Worldwide Store: https://global.buys.trade/This-is-Marketing%3A-You-Can%E2%80%99t-Be-Seen-Until-You-Learn-To-See-Seth-Godin.html - Apple Books: https://books.apple.com/us/audiobook/this-is-marketing-you-cant-be-seen-until-you-learn/id1441034008?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree - eBay: https://www.ebay.com/sch/i.html?_nkw=This+is+Marketing+You+Can+t+Be+Seen+Until+You+Learn+To+See+Seth+Godin+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1 - Shopee: https://asia.buys.trade/shopee_This-is-Marketing-Seth-Godin.html - Lazada: https://asia.buys.trade/lazada_This-is-Marketing-Seth-Godin.html - Tiktok: https://asia.buys.trade/tiktok_This-is-Marketing-Seth-Godin.html - Đọc thêm: https://vietnam.9natree.com/read/0241370140/ #Tiếpthịdựatrênsựchophép #Thịtrườngkhảthinhỏnhất #Địnhvịdànhchoaivàkhôngdànhchoai #Cộngđồngkháchhàng #Căngthẳngtrongquyếtđịnhmua #ThisisMarketing This Is Marketing, của Seth Godin, là sách kinh doanh và tiếp thị, trình bày một quan điểm nhất quán rằng tiếp thị không phải là gây ồn ào để ép người khác mua hàng. Theo Godin, đó là việc thấu hiểu một nhóm người cụ thể, rồi giúp họ giải quyết vấn đề và tiến gần hơn tới con người họ muốn trở thành. Cuốn sách tổng hợp nhiều ý tưởng gắn với tên tuổi tác giả, như tiếp thị dựa trên sự cho phép, định vị, cộng đồng và sản phẩm khác biệt. Thay vì đưa ra một công thức quảng cáo ngắn hạn, sách khảo sát cách niềm tin, địa vị xã hội, câu chuyện và sự căng thẳng ảnh hưởng đến lựa chọn của khách hàng. Mục đích của sách là giúp người làm tiếp thị, chủ doanh nghiệp, người sáng lập và cả người xây dựng thương hiệu cá nhân thay đổi câu hỏi khởi đầu. Không phải làm sao để nhiều người chú ý đến mình, mà là mình đang phục vụ ai, họ thực sự muốn thay đổi điều gì, và lời hứa nào có thể được thực hiện một cách đáng tin cậy.

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