[Đánh giá] Using Behavioral Science in Marketing (Nancy Harhut) Tóm tắt.

Using Behavioral Science in Marketing (Nancy Harhut) - Amazon USA Store: https://www.amazon.com/dp/1398606480?tag=9natree-20 - Amazon Worldwide Store: https://global.buys.trade/Using-Behavioral-Science-in-Marketing-Nancy-Harhut.html - Apple Books: https://books.apple.com/us/audiobook/the-science-of-influence-proven-psychological/id1882117932?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree - eBay: https://www.ebay.com/sch/i.html?_nkw=Using+Behavioral+Science+in+Marketing+Nancy+Harhut+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1 - Shopee: https://asia.buys.trade/shopee_Using-Behavioral-Science-in-Marketing-Nancy-Harhut.html - Lazada: https://asia.buys.trade/lazada_Using-Behavioral-Science-in-Marketing-Nancy-Harhut.html - Tiktok: https://asia.buys.trade/tiktok_Using-Behavioral-Science-in-Marketing-Nancy-Harhut.html - Đọc thêm: https://vietnam.9natree.com/read/1398606480/ #Áccảmmấtmát #Bằngchứngxãhội #Thiênkiếnquyềntựchủ #HiệuứngVonRestorff #Thịtrườngcảmxúc #UsingBehavioralScienceinMarketing Cuốn Using Behavioral Science in Marketing của Nancy Harhut là sách marketing ứng dụng, xuất bản bởi Kogan Page, hướng dẫn cách dùng các phát hiện của khoa học hành vi để cải thiện mức độ tương tác, tỷ lệ phản hồi, chuyển đổi và lòng trung thành. Trọng tâm của sách là một thực tế quan trọng, con người không phải lúc nào cũng cân nhắc lựa chọn một cách chậm rãi và lý trí. Trong rất nhiều tình huống, họ dựa vào những lối tắt tinh thần, phản ứng theo thói quen và các tín hiệu có sẵn để tiết kiệm công sức nhận thức. Harhut chuyển nền tảng này thành các cách thử nghiệm cụ thể cho truyền thông, email, thư trực tiếp, quảng cáo, mạng xã hội và hành trình bán hàng. Sách không xem khoa học hành vi là mẹo thao túng, mà là công cụ để trình bày giá trị rõ hơn và giảm trở ngại khi khách hàng ra quyết định. Với ví dụ từ những thương hiệu lớn, cùng phần tóm tắt và lỗi thường gặp ở cuối chương, đây là tài liệu thực hành cho người làm marketing muốn thiết kế thông điệp dựa trên cách con người thực sự phản ứng.

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