Dani Woolf - Know Thy Audience

What this episode covers

Welcome to Season 11! Eight more episodes are here for you. Check em out and listen in whatever order you choose. We did curate them for you to serve up the best flow possible if you did decide to binge, but no worries if you’d prefer to skip around. Listen your way! On this first episode of season 11 is Dani Woolf. Dani chimed in all the way from Israel and she and Kerry dig in to what it really means to know your audience. Not just know them, but understand them —what challenges they face, what their priorities are, and if what we’re doing as marketers is really working for them or not. Dani breaks it down on she has gotten to know her buyer and why we all need to pick up the damn phone and do the same. Dani is the VP of Demand Gen at Cybersixgill. She’s a swimmer turned marketer and she still has the same appetite to win. She’s been applying lessons learned as a distance freestyler to B2B organizational success for the past 10 years. And while still get the same adrenaline rush looking at the scoreboard instead of beating personal records ⏱, she prefer racking up net new opps and revenue 💰with growth marketing strategies. Today, she is responsible for digital marketing and demand gen programs at Cybersixgill. Dani’s core specialty is in digital marketing with a focus on net new customer acquisition via digital channels - website optimization, SEO, SEM, social media, conversion rate optimization and marketing automation. Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniarad/ Season 11 Spotify Playlist: https://open.spotify.com/playlist/6zszIevpfzAuRpJSOYvci3?si=f2fca4cd6ecf4e3a

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