Daniel Shearer: CMO of Maple on Healthcare Innovation & B...

What this episode covers

Healthcare CMO Daniel Shearer reveals how Maple became Canada's #1 virtual care platform - and why Canada's aging population crisis demands urgent innovation in how we access medical care. From leading iconic campaigns like SickKids VS to scaling a healthcare startup, Shearer shares hard-won lessons on customer obsession, culture preservation, and building brands that solve real problems.00:00 - Intro00:49 - From Agency President to Healthcare CMO: Daniel's Journey from Cassette, Working with Google & SickKids, to Joining Maple as a Consultant Who Stayed04:14 - Inside Maple's 10-Year Journey: The Three Founders' Story, Brett the Doctor-Consultant, Building Culture & Making Space for New Executive Voices09:16 - Real Customer Impact Stories: Saving Trips to SickKids, 3AM Appointments, Doctor Shortages & How Maple Relieves Pressure on Canada's Healthcare System12:01 - How Maple's Two-Sided Marketplace Works: The Genesis Story, Uber for Doctors & Patients, Not Hiring Doctors Out of the System & Managing Thousands of Providers15:45 - Creating the Iconic SickKids VS Campaign: Making Kids the Heroes, When the Doctor Wanted It on His Scrubs & Raising $1.7 Billion by Disrupting Nonprofit Marketing21:10 - Scaling Culture Without Breaking It: The 150-Person Rule from Taxi 2, Remote Teams, Rewriting Values in New York & Why "We Are a Team" Works Everywhere28:20 - Marketing Healthcare Technology: Benefits Over Features, Customer Obsession Philosophy, Learning from Wealthsimple & Greenhouse & Why Users Don't Care About Your Algorithm32:48 - Beyond Maple: Board Chair of The Bentway, G Adventures, The Power of BHAGs & How "End Poverty Through Tourism" Guides Every Single Decision38:44 - Advice for Entrepreneurs & Founders: Solve Real Problems Not Fake Ones, Delight 100 People First, Don't Dilute Your Core Idea & The Right People Make Everything Work43:03 - The Future of Canadian Healthcare: Staying in Canada For Now, Global Expansion Potential, The Demographic Pyramid About to Flip & Why the Next 20 Years Are Urgent46:30 - Where to Find Maple: GetMaple.ca, App Store, 1.7 Million Five-Star Reviews & Creating More "Maple Aha Moments"

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This episode is 47 minutes long.

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This episode was published on November 25, 2025.

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Healthcare CMO Daniel Shearer reveals how Maple became Canada's #1 virtual care platform - and why Canada's aging population crisis demands urgent innovation in how we access medical care. From leading iconic campaigns like SickKids VS to scaling a...

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