Danika Stochosky on Copywriting, Russian Language and Being a Miami Vice Villain

As a child, she was fascinated by the "bad guys" and drug dealers in programmes like Miami Vice, so how did that lead her into banking, and then from that into expert copywriting? Danika Stochosky knows as well as anybody that life isn't always what you expect it to be, but her journey is one of balancing the necessity to find work with never forgetting her dreams and passions. With a knack for problem solving, she now runs Danika Ess Copywriting, helping clients with their website copy, email marketing campaigns and product descriptions. Discover how she cracked a language and cultural barrier to turn around the successes of a Russian and English kids' educational programme. Learn her remarkably straightforward approach to identifying clients' motivation. And can you guess the surprising aspect of digital marketing she really doesn't like? Not just a charismatic speaker with a great life story, including relocating to the UK from the US, this chat with Danika is peppered with useful resources and tips to help anyone looking to shore up their content and marketing campaigns.  Danika Stochosky:https://www.linkedin.com/in/danikastochosky/ https://www.danikaesscopywriting.com About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/  Engaging Marketeer: https://engagingmarketeer.com  Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.