Därför är cold outreach extremt dyr marknadsföring - Med Peter Heurling. Ep 23.

from Sales Management Room · host Theo Zätterström

De flesta B2B-bolag bränner pengar på cold outreach.Men det är bara dyr marknadsföring.Peter Heurling (VP Sales på Rillion, tidigare Meltwater & Carbon Cloud) förklarar varför.SPONSOR: Growth MindsVi pratar om:Marknad ≠ MQLsSkrota MQLs.Mät marknad på revenue.Sluta ge kredit för leads som inte blir deals.Intent-based sellingEtt intent slår noll intent.Varje gång.Sluta ringa kallt.Börja agera på köpsignaler.90% av säljare strruglar med discoveryDe visar produkten för tidigt.De frågar inte rätt frågor.Peters regel: Göm produkten i 30 minuter.AI som säljcoachAI analyserar mötestranskriberingar.Ger feedback direkt i Slack.Ingen känsla, bara fakta.Säljare kan inte argumentera mot AI.Lyssna om du vill sluta bränna pengar på kallsamtal och börja sälja smart.

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