Das geliehene Ohr - über das Podcastpublikum

from Science goes Podcast - Ideen und Tipps für Wissenschaftspodcasts · host Christiane Zwick

Was will das Publikum von Wissenspodcasts? Wer gehört dazu? Das sollten sich Hosts vergegenwärtigen, bevor sie sich mit einem Podcast zu wissenschaftlichen Themen an die Allgemeinheit wenden. Denn wer die Zielgruppe nicht genau vor Augen hat, kann sie auch nicht mitdenken und ansprechen. Diese Episode hilft Euch, klarer zu sehen, wen Ihr erreichen könnt. Außerdem betrachten wir, wie Eure Hörer*innen Podcasts suchen, was ihre Nutzungsmotive sind und welche Schlüsse wir daraus ziehen können.

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This episode is 15 minutes long.

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This episode was published on February 1, 2024.

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