Das STARTUP PLAYBOOK: Einblicke von Maschmeyer, Rosberg &...

What this episode covers

Heute im Founder Mode Podcast: Das Startup Playbook mit 200+ GründernAndy Bruckschloegl: eBay mit 12, Ryte zum Exit, Bits & Pretzels Co-Founder. Jetzt hat er ein Buch mit 200+ Top-Foundern geschrieben – von Maschmeyer bis Thelen.In dieser Folge spricht Andy über 20 Jahre Trial & Error, die Meta-Skills die wirklich zählen, und warum "nebenbei starten" oft besser ist als sofort all-in. Plus: siebenstellige Fehler und warum Deutschland mehr Gründer-Spirit braucht.Timestamps:00:00 – Intro: Chaos bei Bits & Pretzels, Obama & brennende E-Autos02:00 – Die ersten Deals: Mit 12 Jahren Rucksäcke auf eBay verkaufen & SEO lernen05:55 – Von der Agentur zur Software-Company: Die Gründung von Ryte (ehem. OnPage.org)08:31 – Geschäftsmodelle im Vergleich: Warum Software (SaaS) oft besser ist als E-Commerce10:22 – Gründungs-Tipps: Bootstrapping und warum man „nebenbei“ starten sollte14:46 – Founder-Skills: Warum Mindset & Ausdauer wichtiger sind als Hard Skills16:51 – Learning by Doing: Das Solaranlagen-Projekt und teures Lehrgeld20:25 – Experten-Netzwerke: LinkedIn als Goldgrube & Wissen einkaufen25:30 – Die Buch-Idee: Wie aus einer Lebenskrise ein Buchprojekt wurde33:00 – Unternehmer-Image in Deutschland & der Oliver Samwer Effekt38:24 – Der Schreibprozess: Wie man ein Buch wie ein Software-Produkt iteriert42:48 – Disziplin & Routine: 5 Uhr morgens aufstehen für das Buch46:16 – KI als Co-Autor: Buch schreiben mit ChatGPT & Sprach-Diktat50:58 – Gastautoren gewinnen: Wie Carsten Maschmeyer vom „Nein“ zum Fan wurde55:11 – Hartnäckigkeit im Sales: Nicht beim ersten „Nein“ aufgeben57:22 – Self-Publishing vs. Verlag: Hürden bei Amazon & obsessive Qualität01:02:50 – Bits & Pretzels Insights: Warum es keine Mega-Highlight-Speaker mehr gab01:06:25 – Die härteste Seite des Event-Business: Wenn das Catering in der Garage liegt01:10:52 – Verrückte Speaker-Wünsche: Eine Couch im Zelt & spezielles Wasser01:12:20 – Fazit an alle Gründer: „Leg los!“Andy's Links:📖 Das Startup Playbook: https://www.amazon.de/-/en/gp/product/3000792996/💼 LinkedIn: https://www.linkedin.com/in/bruckschloegl/🎪 Bits & Pretzels: https://www.bitsandpretzels.comFounder Mode Links & Community:🎙 Alle Folgen: www.foundermode.show💬 WhatsApp Community für Gründer: https://foundermode.show/whatsapp🔔 Abonnieren für wöchentliche Founder Stories

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How long is this episode of Founder Mode?

This episode is 1 hour and 13 minutes long.

When was this Founder Mode episode published?

This episode was published on January 9, 2026.

What is this episode about?

Heute im Founder Mode Podcast: Das Startup Playbook mit 200+ GründernAndy Bruckschloegl: eBay mit 12, Ryte zum Exit, Bits & Pretzels Co-Founder. Jetzt hat er ein Buch mit 200+ Top-Foundern geschrieben – von Maschmeyer bis Thelen.In dieser Folge...

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