Data Analyst Tells How to Stop Wasting Your Money

Data isn’t just for tech giants like Apple and Google — it’s the hidden key to small and mid-sized business success. In this episode of the Cincinnati Business Podcast, Brian Erickson sits down with Kyle Carter, founder of Zenylitics, to explore how data can uncover blind spots, simplify decision-making, and even save businesses from costly mistakes. Kyle shares real stories — from urgent care centers losing thousands in missed opportunities, to consumer brands discovering their “great idea” was actually a customer nightmare. They also dig into how AI is transforming business processes, what most companies miss when tracking KPIs, and why simplicity often wins over complexity. If you’re a business leader looking to work smarter not just harder, this conversation will help you see how the right data can drive revenue, improve customer experience, and future-proof your business. Links and Resources: Connect with Kyle Carter: https://zenylitics.com Connect with Kyle on LinkedIn: https://www.linkedin.com/in/kyle-carter-1b16643b/ ==================== Subscribe & Listen to more content here: Web: https://www.cincinnatibusinesspodcast.com YouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8w Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912 Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== Connect with Brian: LinkedIn: http://linkedin.com/u/bwerickson Instagram: http://instagram.com/cincybizpod/ TikTok: http://tiktok.com/@cincybizpod Facebook: http://facebook.com/people/Cincinnati-Business-Podcast/ Spotify: http://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== Produced by the Cincinnati Podcast Studio Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Book a Tour Today http://cincinnatipodcaststudio.com/ Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com/ data driven decisions, small business growth, business podcast, Cincinnati business podcast, Kyle Carter Zenylitics, Brian Erickson, customer experience strategy, data analytics for business, AI in small business, KPIs explained, simplify business decisions, entrepreneurship podcast, how to grow a business, using data for business growth, business leadership podcast, customer insights, AI and business strategy, Cincinnati Podcast Studio