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Data Dominance through Software Subservience Ft. Alex Southworth episode artwork

Jul 1, 2022 49 min

Data Dominance through Software Subservience Ft. Alex Southworth

from The Data-Driven Marketer Hosted by NetWise

Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice at DnB, so he also owns the business unit. He joined DnB through acquisition while at a company called Orb Intelligence. However, Alex is also a recovering consultant. He spent 20 years in B2B sales and marketing consulting before moving over to the data side. Enjoy his perspective on selling data for digital marketing solutions.

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Data Dominance through Software Subservience Ft. Alex Southworth

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