PODCAST · technology
The Data-Driven Marketer
by NetWise
"The podcast for the modern marketer."Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!
Episodes
-
How More Data Can Improve Your SEO & Online Marketing Ft. Casie Gillette
Casie Gillette is the Sr. Director of Online Marketing at Komarketing, a B2B Online Marketing firm based in downtown Boston. Before Komarketing, Casie developed and implemented SEO strategies for Grasshopper.com, Chargify.com, and many more websites. In this episode, Casie shares how she became…
more -
Motivating Marketing Teams With Work Management Ft. Jessica Gilmartin
Jessica Gilmartin runs global revenue marketing for Asana, a leading work management platform for teams. In this episode of The Data-Driven Marketer, Jessica explains the difference between project management and work management—and why Asana uses work management to motivate people and teams....
-
How a Baseball Broadcaster Sells What He Knows Ft. Alex Cohen
This week, as the 2022 World Series unfolds, Alex Cohen joins us in The Data Basement to talk baseball broadcasting and advertising. Alex is the voice for the Triple-A Affiliate of the Chicago Cubs, and the lead broadcaster for all 140 home and road games during the season and any Pacific Coast...
-
Digital Marketing Tactics for Highly Regulated Businesses Ft. Pat Connelly
This week, we welcome Pat Connelly to The Data Basement. Pat is the Chief of Staff at Lively, a modern health savings account provider. His previous roles include Director of Marketing and Senior Director, Brand Strategy. He’s known for connecting users to brands and products in his 12+ years of...
-
Scaling a Brand Agency with Radical Candor Ft. Taylor Shanklin & Will Novelli
Taylor Shanklin is the CEO and “Chief Sizzle Officer” at Barlele + Creative Shizzle, while Will Novelli is the Digital Project and Podcast Manager. At Barlele, (Barlele (bar·lay·lay) means: Only Soaring. ) Taylor, Will, and the team help passionate entrepreneurs, growing companies and social...
-
Influence Marketing: Find the “More Right” Creator for Your Brand Ft. Jason Falls
Jason Falls is back for round two in The Data Basement with Adam and Mark. What’s changed since his first visit? Jason is now the Chief Strategy Officer, Principal of falls+Partners. Previously, he was the Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker, and Author…
more -
Break Free of Boring B2B with Influencer Content Ft. Lee Odden
Welcome to another episode of The Data-Driven Marketer. Meet Lee Odden, the CEO and Co-Founder of TopRank Marketing, a specialized digital marketing agency serving enterprise organizations with integrated content and influencer marketing solutions. Lee is a digital marketing strategist,...
-
SparkToro is Audience Research in Seconds Ft. Rand Fishkin
Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark. You know Rand as the original CEO and Founder of Moz, where he spent over fourteen years shaping the SEO software biz. However, he’s also the author of Lost & Founder…
more -
Making Meetings Matter: Project Management Software Ft. Cam Fortin
This week, we welcome a fellow NetWiser to The Data Basement. Cam Fortin is the VP of Product at NetWise, a Dun & Bradstreet company. Cam also has the most Instagram followers amongst our team. Therefore, he’s also the most prominent influencer at NetWise. Cam consulted after college to develop…
more -
Connected TV and Data Regulation Ft. Brian Jones
This week, Brian Jones is back in The Data Basement to discuss the trending topics of connected TV and data regulation. Not only is Brian the original host of this podcast, but he’s also an executive-level entrepreneur, engineer, and developer with experience in manufacturing and big data.…
more -
Think of Brands as Living Organisms Ft. Laura Jones
Hey, everybody! Welcome back for another hang in The Data Basement. This week, we’re joined by Laura Jones. Laura is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the...
-
Advance Your Marketing Career as a Builder & Helper Ft. Noah Learner
Noah Learner is the Vice President of Product for Two Octobers, a digital marketing services firm. He joined the digital marketing world after 20 years in cycling retail, where he built an SEO advantage for his employers using readily available tools and data. His specialty is building the tools...
-
From Creative Quirk to Content Superpower Ft. Jen Friel
We welcomed Jen Friel to The Data Basement this week. Jen is the founder of Talk Nerdy To Me (.com), which includes a blog optioned by Warner Bros. and Jerry Bruckheimer. In August of 2015, Talk Nerdy To Me was purchased by CBS for a put pilot. For the past decade, Jen has co-founded four apps…
more -
The Great Shift in B2B Marketing Ft. Doug Kessler
We welcome our first non-works for us repeat guest, Doug Kessler, back to The Data Basement. He’s the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things marketing…
more -
Engage Customers Strategically Using a CDP
This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the...
-
Tech Leadership During a Global Merger Ft. Brian Jones
This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an executive-level entrepreneur, engineer,...
-
Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely's journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven...
-
Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing marketing...
-
Liberating Your First-Party Data Ft. Cory Munchbach
Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working on emerging technologies with Fortune 500...
-
Data Dominance through Software Subservience Ft. Alex Southworth
Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice at…
more -
The Humankind of AI and Data-Driven Machine Learning ft. Synaptiq
Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement for a quick chat. Synaptiq is a full-scale AI consultancy bringing impactful solutions to the enterprise using machine learning, machine vision, natural language processing, and other...
-
Transforming your B2B Customer Experience with Digital Selling and Digital Marketing ft. Sudeshna Sen
Sudeshna Sen joined Adam and Mark in the data basement to discuss transforming the B2B customer experience in a post-pandemic world. Sudeshna is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as…
more -
The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
In this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising. Links: Americans Spend More On Gaming Than Streaming -- Or Health And Fitness New...
-
Accelerating Sales Success with Account-Based Marketing ft. Pam Didner
B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and...
-
The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, Companion Pods, and Workplace Trends
In this week's news, a Web3 social startup from Foursquare's founder, VR headsets at work, the FTC fines Twitter, superfans flock to podcasts, and tech workers show support for autonomy and balance. Featured Stories: Foursquare Founder Gains Funding For Web3 Social Network Startup Agencies are...
-
The Week in Digital Marketing: Microsoft, Zuckerberg, a Web3 fund, and Google Audiences for CTV
In this week’s data-driven marketing news: Microsoft sells in the metaverse, A Web3 Fund raises $100M, political advertising reveals targeting criteria, Zuckerberg gets sued…again, Snap plunges while Google audiences innovate, and believe it or not—people still don’t want to be in the office.…
more -
How to Crush it on Amazon without Wasting Your Advertising Budget w/ Brian R. Johnson
Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of...
-
TWIDM: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman
In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out for 150...
-
The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World
Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world. NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content. Trade Desk reports massive increase YoY revenues and...
-
Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou
Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital...
-
Privacy and Transparency in Digital Advertising Data w/ Ionut Ciobotaru
Web developer, blogger, entrepreneur & Co-CEO of Verve Group, Ionut Ciobotaru popped by the Data Basement to chat with Brian and Adam about data privacy, RTB, blockchain and such. Verve Group is a privacy-first omni-channel ad platform offering programmatic solutions that connect advertisers and...
-
Definitions, Metrics, and Sales in Complex Funnels w/ Matt Heinz
Repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers, Matt Heinz stopped by the Data Basement to talk with Adam and Brian. Matt is the President and Founder of Heinz Marketing, prolific author, award-winning blogger, podcast host and...
-
Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer
The guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients. Show Notes & Transcript:...
-
Data, Psychology, Manipulation, and Mojo in Marketing w/ Doug Kessler
Oh look, we wrangled another guest into the Data Basement! Adam and Mark had the pleasure of talking with Doug Kessler recently. Doug is the Creative Director and Co-Founder of Velocity Partners and Board Member at CLEAR Global. He's a displaced Yank who started his career at Ogilvy & Mather, New...
-
The Illusion of Data-Driven Marketing ft. Robert Rose
Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing, stopped down in the Data Basement to talk with Adam and Brian. Robert is also the Founder, Chief Strategy Advisor and Chief…
more -
Influence Marketing ft. Jason Falls: from The Queen's China to Fyre Festival
Jason Falls recently stopped by the Data Basement to chat with Adam and Mark. Jason is Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker & Author of Winfluence. Show Notes & Transcript:...
-
Redefining Digital Advertising With Trust and Influence ft. Rand Fishkin
Rand Fishkin, CEO of SparkToro, former founder and CEO of Moz, author of Lost and Founder and video game creator popped into the data basement to chat with Brian and Mark. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang...
-
Business Physics and Data-Driven Brand Marketing ft. Chris Kelly
Chris Kelly stopped by the data basement to chat with Adam and Mark. Chris is startup geek since his high school days and is now the CEO of Upwave. Upwave (formerly Survata) is the leading marketing analytics platform for brand marketers. Their software is used by the world's largest brands,...
-
The Evolution of B2B Marketing and the Need for Data Hygiene ft. Ruth Stevens
The one and only, Ruth Stevens, recently popped into the data basement to chat with Brian and Adam. Ruth is the President of eMarketing Strategy, Adjunct Professor at NYU Stern, Author, Speaker and B2B Marketing Consultant. Show Notes & Transcript:...
-
Content Marketing, Community, NFTs and Social Tokens ft. Joe Pulizzi
Joe Pulizzi drops into the data basement to chat with Brian and Adam. Joe is an entrepreneur, speaker, author, and podcaster. He's the Founder of The Tilt, Co-Founder of The Orange Affect, Author of 7 books including his latest, Content Inc, released in 2021. Listen to find out what happens to...
-
Cookieless: Part 2 - The Problem With Cookies ft. Rob Armstrong
Rob Armstrong, SVP of Product at Eyeota, returns to the data basement for Round 2 of our three-part series on the cookieless future of data driven marketing. This week we dig deep into the hot mess surrounding cookies. Show Notes & Transcript:...
-
Cookieless: Part 1 - The History of Cookies ft. Rob Armstrong
This week, Rob Armstrong popped into the data basement to chat with Brian and Adam for Part 1 of a three-part series on the cookieless future of data driven marketing - everyone's favorite topic. Show Notes & Transcript:...
-
Data & Marketing in a Two-Sided Marketplace ft. Nick Rishwain
This week Nick Rishwain, VP of Business Development & Relations at Experts.com, dropped into the data basement to catch up with Adam and Brian. Experts.com is a SaaS platform that connects expert witnesses and consultants with attorneys, businesses, insurance agencies and government entities.…
more -
Staying on Message (and Compliance) at Scale ft. Alex Baydin
Founder & CEO of PerformLine (The King of Compliance), Alex Baydin, dropped into the data basement this week to chat with Brian and Adam. Performline is a pioneer in the regtech industry and is focused on making sure customer facing messages in regulated industries are compliant. Show Notes &...
-
The Evolution of Digital Media & Marketing Strategy ft. Mark Richardson
Our guest this week is Mark Richardson, Special Program Manager at NetWise. He dropped by to talk about his background, how he landed at NetWise, and the evolution digital media, data-driven growth and marketing that we've all lived through. Show Notes & Transcript:...
-
ft. Nico Visiers - Thinking Team and Customer First in a Talent Crunch
Our guest this week is Nico Visiers, Managing Director (U.S.) at Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation. He dropped into the data basement to talk to us about the impact of the pandemic and the "talent crunch" on...
-
Cookies and The ID Challenge
Welcome back for another hang in the data basement! This week we're warming up to some deeper dives on cookies and the future of cookie-less marketing by starting with a quick intro chat about "The ID Challenge." Identifying people, and then eventually identifying users has never been a simple...
-
The Importance of Failure in Data-Driven Growth with Sean Hackner, VP Sales and Marketing, NetWise
This week our guest is NetWise VP of Sales and Marketing Sean Hackner and we're talking about his experience with the evolution of data-driven marketing and sales. We talk about how he ended up in the states and working for NetWise, his experience being early with data-driven methods, and how...
-
Keith Petri, CEO of Lockr - The Ideal Future of Marketing
Our guest this week is Keith Petri, the CEO of Lockr. He's a data advocate, with a decade of experience working with consumer data. He joins us to talk about what he's seen as the data-driven marketing landscape has evolved. We dig in on what we mean when we talk about consumer data, how ad...
-
Data - First Party, Third Party, Aggregators, and Originators
Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every time? We do too, that's why This week we're back in the weeds talking about these different types of data, how that gets us to the differences between data aggregators and data...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
"The podcast for the modern marketer."Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!
HOSTED BY
NetWise
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Data-Driven Marketer have?
The Data-Driven Marketer currently has 60 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Data-Driven Marketer about?
"The podcast for the modern marketer."Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore...
How often does The Data-Driven Marketer release new episodes?
The Data-Driven Marketer has 60 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Data-Driven Marketer?
You can listen to The Data-Driven Marketer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Data-Driven Marketer?
The Data-Driven Marketer is created and hosted by NetWise.
URL copied to clipboard!