Data-Driven Events: Turning Booth Engagement into Revenue with Timothy Calder

In this episode of Data Planet, host Emma Davis interviews Timothy Calder, Director of Global Event Marketing at Achievers. They explore how modern marketing teams can transform event marketing from a high-cost, hard-to-measure channel into a scalable, data-driven growth engine. Timothy breaks down how Achievers structures its event strategy to directly influence pipeline and revenue, including the importance of aligning marketing, sales, and operations around shared metrics and outcomes. The conversation dives into building a consistent event tech stack, leveraging real-time data capture like badge scanning, and ensuring clean handoffs to sales teams to maximize conversion. Achievers website: https://www.achievers.com