Data-Driven Marketing: Brook Shepard

Mason Interactive CEO and Managing Partner Brook Shepard shares how the legendary artist Michelangelo has more in common with your data strategy than you think. It took two entire years to paint the Sistine Chapel, because of a consistent and meticulous approach incorporating deep self-reflection along the way. The discipline of of pausing, reflecting and recalibrating is what is missing in most marketing cultures today. He applied painfully honest self-reflection in examining some of his own earlier-in-career jobs that didn't go so well , asking a very pointed question: "Maybe I'm the problem. I was the common denominator in the jobs not working out." And that kind of honesty is the foundation of every good data conversation with clients. Success is knowing the core skills that will make or break your performance in an increasingly AI world. "The critical emerging marketing skill facing AI and automation is the ability to think in a well-rounded, critcal way about the problems you're facing. The ability to parse data is not a superpower."