PODCAST · business
Market Impact Insights
by Market Impact Insights
Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.
Episodes
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Where Data Meets Creativity: Caroline Goles
There’s never been a more challenging, or more opportunity-rich, time to be a marketing leader. In this episode, Caroline Goles, former Chief Marketing Officer at Pax8 with senior leadership experience at Microsoft and Adobe, explores with Dan what separates good strategy from great outcomes....
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The CMO Pressure Cooker: Aaron Tellier
Today’s CMOs face more pressure than ever: PE firms demand proof, boards chase quarter-over-quarter growth, and AI promises to change everything. So how do marketing leaders not just survive, but thrive? Dan Albaum sits down with Aaron Tellier, CMO and Managing Partner at Volute Group, who…
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Overcommunicate: Rob Johnson
Can you lead if you can't communicate? Emmy Award-winning journalist Rob Johnson says no, at least not well. In this episode, Dan Albaum sits down with Rob, former main anchor at CBS 2 Chicago, founder of Rob Johnson Communications, co-host of the Can You Hear Me? podcast, and author of...
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Growth Under Pressure: Eric Josovitz
Growth rarely happens when things are easy. In this episode, Dan Albaum talks with Eric Josovitz, Founder & CEO of AdaptCFO and host of the Growth Under Pressure podcast, about how founders and leaders can push through pressure and come out stronger. Eric shares his path from football scholarship...
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Unlocking Human Potential: Marie Gill
Most organizations don't have a talent shortage. They have a talent visibility problem. In this episode, Marie Gill, CEO and Co-Founder of Aetheon, shares with Dan Albaum how leaders can learn to truly see the people around them. Marie draws on more than a decade at Starbucks and her "Forrest…
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Clarity With A Purpose: Krista Patterson
Dan Albaum welcomes back Krista Patterson, CEO and Co-Founder of Positioning Collective, for a conversation on leading with clarity in a fast-moving, AI-saturated world. They dig into the hidden cost of organizational confusion, the duplicated work and misaligned teams that never show up on a...
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Leading Through Free Fall: Brianna Sylver
Nationally recognized innovation strategist Brianna Sylver, founder of Sylver Consulting and author of Leading Through Free Fall, unpacks why intent so often fails to become action. She shares her own winding path from rejected jobseeker to 23-year business owner, why most organizations chase…
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Mad Science: Terry Seitz
In our 300th episode, Terry Seitz, Partner & COO at the Nuance Collective and former VP of North America Marketing at Visa, reframes what marketing leadership actually means today. Terry makes the case that marketers have evolved from "commercial artists" into "mad scientists," professionals who...
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Executing Better: Dusty Holcomb
Dusty Holcomb, Founder & CEO of Arcqus Group, unpacks with Dan Albaum what separates good leaders from exceptional ones. From his start as a 16-year-old stock boy who became a top salesperson without ever "selling," to 21 years in senior roles at AAA Carolinas, Dusty shares the leadership lesson...
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Going Your Own Way: Ferdinand Mehlinger
From BackRub to the future of AI-powered search, Ferdinand Mehlinger was a foundational member of the original team behind what became Google, helping decode the data that shaped its search algorithm. Today he's the founder of G-Stacker, Bluoo Digital, and MyChatMap, building the next generation…
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Leading With Honesty: David Fung
What does it really take to lead people through uncertainty? In this episode, Dan Albaum discovers the raw truth with David Fung, Founder and Executive Coach at Coachful Coaching, and former Senior Director at Salesforce with 23+ years leading teams from startups to Fortune 500 scale. David…
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The Evolution of Human Systems: Keri Tietjen Smith
Applied psychology practitioner, human systems architect, and AI governance expert Keri Tietjen Smith joins Dan Albaum to talk about what's really broken in how companies hire and what it takes to fix it before AI makes it worse. Keri draws on 20+ years across startups, government, and Fortune 50...
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The AI Mirror: David Dean
AI is not going to save you when a process breaks, a human is. In this episode, Dan Albaum sits down with David Dean, senior technology and business strategist and author of "An Inbox Between Us", to unpack what's really slowing down AI transformation efforts inside organizations today. David...
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Begin With We: Kyle McDowell
After 20 years climbing the corporate ladder, eventually leading 15,000 people and a billion-dollar P&L, bestselling author and leadership coach Kyle McDowell hit a breaking point: success on paper, but disconnected from the people and purpose that mattered most. In this episode, Kyle shares the...
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Embrace The Change: Andrea Bumstead
Customer retention isn't glamorous, but it's the engine that funds everything else a business does. Andrea Bumstead, Founder & CEO of CS Impact, helps B2B SaaS companies transform post-sales customer experiences into a strategic growth driver. She unpacks why customer success functions are so…
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Learning Is Leadership: David Preston
What if everything you think you know about "learning by doing" is wrong? In this episode, UCLA lecturer/ former LA Times writer and author of "Academy of One" David Preston unpacks the real science of how humans learn, why compulsory schooling isn't the same thing as learning, and what separates...
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Communication That Connects: Tim Bounds
Tim Bounds spent 25 years in ministry, with 18 of them as a teaching pastor at a large, multi-campus church, before making a bold career transition into executive coaching and founding The Unison Company. In this episode, Tim shares what really drives a leader to reinvent themselves, why…
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Beyond Blind Blaming: Kevin St.Clergy
At 10 years old, Kevin St.Clergy had a .550 batting average and dreams of the major leagues. At 11, he couldn't hit a single pitch all season. Every adult around him blamed his attitude. Two weeks after he quit the game, an eye exam found the real issue: he was practically blind without glasses....
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Giving With Gratitude: David Meltzer
After building and losing over $100 million, David Meltzer, founder of David Meltzer Enterprises, discovered the difference between giving to get, and giving as an infinite loop. In this episode, David shares the moment his mother told him bankruptcy wasn't punishment but protection, why…
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Fighting To Win The War From Within: Andy Riise
Mental Performance Coach and decorated U.S. Army veteran Andy Riise shares how his biggest breakthroughs didn't happen on a battlefield, they happened in a school performance center during a time he was struggling at West Point. "Mental toughness is a learned behavior. It's a set of skills." Life...
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Building Your Own Brand Presence: Noemi Ceapa
What does it really take to build a personal brand that's genuinely yours that isn't borrowed from a guru, not templated from a course, and not dependent on a title that disappears the moment you leave a company? Hear from Noemi Ceapa, Founder & CEO of The Consulting Studio, who built her…
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Leadership From The Ground Up: Chantelle Little
Chantelle Little followed her dream at age 19 in founding a thriving agency, Tiller Digital, that is built to last. Embracing the unknown was the difference. "Comfort kills more dreams than failure ever will." Hear how the healthy culture she has developed is a living operating system of values,...
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Dr. Debbie Qaqish: Leadership Mindset Is Everything
The Growth Factor Founder/CEO and Pedowitz Group Partner Dr. Debbie Qaqish shares how leadership impact begins with mindset. "I've seen people with the right mindset outperform people wo had the right skills, the right talent, the right education, and the right pedigree 100 to one." We're not...
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Your Brand Is Human: Jordan Liebman
Your Brand Is Human: Jordan Liebman by Market Impact Insights
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Bold By Design: Robin Emiliani
Catalyst Marketing Co-Founder/Chief Growth Officer Robin Emiliani shares how most B2B marketers are doing AI completely wrong, by dabbling instead of weaving it into the actual framework of how they work. "B2B marketing has completely turned on its side. I have never seen disruption like I've…
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Performance Leadership: Rich Diviney
Rich Diviney, CEO of the Attributes, knows all about performance. Having been one of only 10% of Navy SEAL candidates to graduate the arduous training and through 13 overseas special mission deployments, he has applied his learning on the front lines into helping business leaders elevate team...
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Never Giving Up: Anya Cheng
Taelor CEO/Founder and Northwestern University adjunct lecturer Anya Cheng shares her compelling journey to entrepreneurial success. Unlike most leaders, waiting to be discovered wasn't an option. Driving growth for her AI-powered clothing rental company includes gaining the backing of the…
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Take Good Care Of Each Other: David Peckinpaugh
Maritz President & CEO David Peckinpaugh shares why having a clear set of values is foundational in creating a healthy, sustainable culture for any organization. For him, it starts with something powerful: take good care of each other. Your culture is all about the people who live it every day.…
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Brain Healthy: Tom Wingert
Adessa Mind CEO & Co-Founder Tom Wingert shares that wellness starts with your mindset. "Wellness is not fear. Wellness is optimism." Learn what it's really like being at the frontier of cognitive health and neuromodulation that is translating cutting-edge neuroscience into real-world experiences...
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The Attribution Mirage: David Kirkdorffer
Chasing attribution is a common obsession for so many marketing leaders. But B2B Growth Marketing Advisor David Kirkdorffer warns being too narrowly focused can be like pursuing an illusion. "Digital attribution measures something interesting, it measures what's happening in the digital domain.…
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Data-Driven Marketing: Brook Shepard
Mason Interactive CEO and Managing Partner Brook Shepard shares how the legendary artist Michelangelo has more in common with your data strategy than you think. It took two entire years to paint the Sistine Chapel, because of a consistent and meticulous approach incorporating deep self-reflection...
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The New Normal: Angela Troccoli
Revecore Head of Marketing Angela Troccoli sees most marketing teams working harder than ever, yet measuring the wrong things entirely. The biggest miss? Confusing activity with impact after being buried in volume metrics for campaigns, events and generated leads. Her personal challenge to her…
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The AI Leadership Question: Jonathan Aberman
Hupside CEO and Co-Founder Jonathan Aberman shares the uncomfortable truth about AI that nobody is talking about. It's the ultimate "sameness engine." Where everyone talks about AI as unlocking creativity and innovation, his research shows something else is happening: a homogenization of thought...
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Human-Centered Growth: Shadi Yazdan
Four-time founder and AI advisor Shadi Yazdan has built and exited AI companies, and she's seen firsthand why most AI implementations fail: it's never really a technology problem. In this episode, Shadi shares why business leaders need to stop chasing tools and start building internal clarity…
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The Fraud Problem: Rich Kahn
Anura.io CEO and Co-Founder Rich Kahn shares the ugly truth that 1 in 4 visitors to your website right now may not be human. With as much as $140 billion in global digital marketing spend being lost to fraud, it is a problem far beyond money lost. It is also about corrupted data that drives bad...
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The Partnering Path: Alex Buckles
Forecastable CEO & Co-Founder Alex Buckles shares how asking the right questions is crucial to developing the right partnerships that generate sustainable results. Consider if an opportunity is strategic, helps reduce churn, or an enabler for opening new accounts to avoid the trap of activity...
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The Unburdened Mind: Rajiv Kapoor
Marketing leader and Brain Change at Work (www.brainchangeatwork.com) Co-Founder Rajiv Kapoor shares the current reality where most leaders are optimizing their strategies, but very few are optimizing their minds. The real performance gap in most organizations isn't process, it's awareness.…
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The Stress Fix: Abi Harmon
House of Harmon Founder & CEO Abi Harmon shines a bright light on how your nervous system is already communicating before you even open your mouth. And it can manifest itself for a leader in very visbile ways. When you're stressed, anxious or running on fumes, your team feels it every time. Abi...
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The State Of Recruiting: Mitch McDermott
Talent Ascension Group Founder/CEO Mitch McDermott sees the current recruiting process as broken, and both sides are to blame. AI tools are fast, but real results are slow. "Hiring has always, and will always be deeply human. Yes AI is efficient, but there's no efficiency in getting the outcome...
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The Hidden Yes - Matt Sucha
mindworx CEO, behavioral economist and author Matt Sucha shares that the real reason why B2B organizations are losing sales has nothing to do with price. He counters the thought that customers aren't motivated enough, and sellers need to pile on with more benefits, bigger discounts and better...
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Marketing In The Great, Big, Messy Real World: Kathleen Schaub
Best-selling author and strategist Kathleen Schaub, former VP of the CMO Advisory Practice at IDC, shares how chasing more data, tools and a tighter strategy doesn't automatically calm the chaos. Don't fall into the trap of viewing marketing as a "vending machine," and embrace AI with a…
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The Neuroscience Of Leadership: Dr. Paul J. Zak
Paul J. Zak, world-renowned Professor at Claremont Graduate University and Founder of Immersion Neuroscience shows how the secret to getting more our of your team might just be buried inside their brains. His neuroscience research has taken him from Fortune 50 boardrooms to the Pentagon and even...
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A Systemic Approach: Alane Boyd
Biggest Goal Co-Founder Alane Boyd joins Dan Albaum for a real conversation on what drives a sustainable, healthy culture in any organization. It starts by asking the right question: "What would make people really happy?" Empathy can be your super power, something that eluded Alane until…
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Navigating Your Exit: Dan Goodman
Employee advocate Dan Goodman, Founder/CEO of Dan Goodman Employment Advisory and TruCommish, is all about helping terminated employees understand their leverage and their rights. Too many times, he has seen top performers get blindsided by unexpected terminations driven from politics…
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The Fractional Equation: Carolyn Crandall
Founder, CEO and Fractional CMO Carolyn Crandall shares how sometimes the most most powerful career moves are the ones that terrify you. From a multi-decade cybersecurity and go-to-market leadership journey with technology leaders like Cisco, Juniper Networks, Nimble Storage and Ativo Networks,...
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The Changing Mobile Landscape: Lior Eldan
Moburst Co-Founder and COO Lior Eldan shares his journey and mission to turn mobile marketing into a science. Breaking through the noise in a crowded 5 million apps market requires more than just great technology, it requires seeing what others miss. His approach to leadership challenges...
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The 70 Percent Solution: Katie Virtue
Strategic consultant and coach Katie Virtue shares how three decades as a hockey player led her to believe that 100% effort, every single shift, was the only path to success. She realized that was wrong, that it is a formula for burnout. In discovering her "70 Percent Solution," she evolved from…
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From Zero To Ecosystem: Andrea Hogan
Highly accomplished CMO and Advisor Andrea Hogan shares her journey in leading major go-to-market initiatives for an $11 billion region at Qualcomm, working with technology giants Google, Microsoft, Dell and HP building compelling, innovative ecosystems. Her leadership philosophy doesn't come…
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Shining A Light: Cassi Hallam
Cassi Hallam, CMO at System Pavers, shows how the most dangerous place in marketing is the gap between what your data says and what your customers are actually experiencing. In this episode, Cassi shares how her team had created a beautiful, data-backed product that wasn't selling—until she left...
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Building A Healthy Innovation Culture: Elizabeth Bieniek
Technology Leadership and Strategic Advisor Elizabeth Bieniek shares how devaluing the unique talents that come naturally to you is the biggest self-sabotage to building a healthy culture where innovation thrives. Having successfully scaled the operations of multi-billion dollar businesses at...
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ABOUT THIS SHOW
Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.
HOSTED BY
Market Impact Insights
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