Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton

from Public Relations Review Podcast Hosted by Peter C Woolfolk, Producer & Host

Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz.

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Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton

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This episode was published on October 26, 2023.

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