Public Relations Review Podcast
by Peter C Woolfolk, Producer & Host
Host Peter Woolfolk discusses public relations topics with seasoned professionals, educators, vendors, and others from across the U.S. providing substantive content. Rated among the Top/Best PR podcasts nationally. APPLE ranks it among the "Top 1%" of podcasts worldwide." Nashville PRSA chapter "Best PR Podcast" award winner. American Business Awards GOLD "Stevie Award" winner. Listeners worldwide: 2,750+ cities across 143 foreign countries. Leave reviews at: https://www.podchaser.com/podcasts/public-relations-review Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
Episodes
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Navigating New Music Promotion and Innovation with Alison Ball
Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers...
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Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com
Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic...
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Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.
From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host...
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The Power of AI-Generated Videos in Modern Public Relations
Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing...
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Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant
Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to…
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Strategies for Excellence in Diversity, Equity, and Inclusion: Minnesota PRSA's Award-Winning Journey
Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA join host Peter Woolfolk to guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic...
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How AI and Voice Search are Shaping Public Relations
Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in...
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Transforming PR Strategy with Artificial Intelligence: 15 Innovative Ways
What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter...
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The Art of Pitching and Relationship Building in PR
Join host Peter Woolfolk as he uncovers the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning…
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Mastering the Art of Marketing to Teens, Gen Z and Millennials
Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with...
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Creating Successful PR Communications Plans
Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical…
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Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton
Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a...
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How Millennials Are Shaping the Future of B2B Marketing
Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more...
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Decoding Public Relations in Middle America with Jona Ohm
Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse...
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Success in Thought Leadership: Recognition, Connections and Strategy
Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of...
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Success in Thought Leadership: Recognition, Connections and Strategy
Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of...
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Power of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz
What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his...
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The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that…
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The New Era of PR: Artificial Intelligence and the Preston Platform
Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage…
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ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!
ESG (Environmental, Social and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and science industry on...
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SPECIAL EDITION! ChatGPT Self-Describes Its Benefits to Public Relations !!
In this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides...
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ChatGPT: Great, Successful Uses For PR Teams
Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking. How…
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Longing to Practice PR In A Foreign Country? Guidance Provided to Make It A Success!
The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered...
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Improving Your Digital Marketing! Get 5X More Press w/Press Jockey. Special Offer!
This episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media." Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more efficient and how to...
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Uncovering Internal Stories That Benefit Your Organization!!
PR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission. The problem is these substantive...
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PR in Puerto Rico: Differences & Similarities! Why The Need for A License?
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice…
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How To Successfully Use The Spectacular AI "ChatGPT" In Public Relations
The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits…
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How To SUCCESSFULLY Engage in Corporate Social Activism!!
Is your client or company prepared to engage in "Corporate Social Activism?" As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social...
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How CEO's can overcome the "Trust Deficit.!"
Trust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not....
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Communications Audit? Get Successful Guidance From This Proven Expert!!
When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations...
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Communications Audit? Get Successful Guidance From This Proven Expert!!
When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations...
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College PR Students Solve "Real Life" Problem of PR Enrollment Shortfall !!!!
When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to…
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Newsjacking! Making it work! Mistakes to Avoid!
Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Founder of Media…
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Successful Storytelling Guidance From A Proven, Experienced Professional
Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White...
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Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster!
With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance...
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Raise Your Storytelling Presentations! This Expert Gives Solid Guidance To Improve Your Outcomes
Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to…
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Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful!
Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at the Veterans...
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Great Metrics to Measure the Success of Your PR Campaign!!
How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five...
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New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?
How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn…
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New PROPEL Platform Boosts "Earned Media" Outcomes! FREE version available!
Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with…
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Crisis Communications: Plan NOW To Get Ahead of Potential Problems!
Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in...
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Public Relations in Panama. Moving There & Succeeding There! How it Was Done!
Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to...
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Solid Guidance to Successfully Market to Asian Americans. What You MUST Know to Avoid Failure!
Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you...
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Corporate Communications: The importance of a solid plan & how to develop one
The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the...
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Christian Public Relations: Being Successful Working Within the Traditional PR Framework.
Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing…
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Awards Boost PR Prestige! Learn How To Win More of Them!!
Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your quality of work and professionalism. Becky Wilson, WDS Marketing & Public...
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A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort?
Sustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability...
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An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts.
With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans. Estimates suggest than people of color will become...
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Developing a Strategic Communications plan? Listen to do it right the first time!
Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your…
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Need a Boost to Your PR Career? The "Public Relations Finishing School" Maybe your answer!
With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects. In addition, there are folks with some experience that could benefit…
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About this show
Host Peter Woolfolk discusses public relations topics with seasoned professionals, educators, vendors, and others from across the U.S. providing substantive content. Rated among the Top/Best PR podcasts nationally. APPLE ranks it among the "Top 1%" of podcasts worldwide." Nashville PRSA chapter "Best PR Podcast" award winner. American Business Awards GOLD "Stevie Award" winner. Listeners worldwide: 2,750+ cities across 143 foreign countries. Leave reviews at: https://www.podchaser.com/podcasts/public-relations-review Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
Hosted by
Peter C Woolfolk, Producer & Host