EPISODE · Aug 23, 2020 · 23 MIN
Data for the changing traveler buyer journey
from Hoteliers’ Voice
We speak data, what is the role of customer and visitor data in traveller marketing. From the perspective of hotels, we look at the role of the CRM in the hotel tech ecosystem, how you use the CRM and why it i important. In conversation with Tanya Stallard, New business director of UK&I at SHR, we look at how the traveller buyer journey is changing, what data is needed to make a good start. What is the impact of GDPR, particularly around Covid-19 and when to outsource.Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/
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We speak data, what is the role of customer and visitor data in traveller marketing. From the perspective of hotels, we look at the role of the CRM in the hotel tech ecosystem, how you use the CRM and why it i important. In conversation with Tanya Stallard, New business director of UK&I at SHR, we look at how the traveller buyer journey is changing, what data is needed to make a good start. What is the impact of GDPR, particularly around Covid-19 and when to outsource.Listen to more ...
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Data for the changing traveler buyer journey
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