Data Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of Uptempo

In this episode, we have the privilege of hosting Jim Williams, CEO of Uptempo. Jim is a seasoned professional specializing in early-stage tech companies. His expertise in revenue scaling and tactical demand programs is invaluable. 🔎 Dive into intriguing topics: -Data governance for marketers -Impact of "bad data" on marketing and sales -The power of marrying marketing and finance data Jim will also share insights into his favorite tech tools and offer valuable advice for marketers based on his experiences. Don't miss out on this engaging discussion! Join us and gain valuable knowledge from Jim's expertise. Connect With Jim Williams LinkedIn: https://www.linkedin.com/in/jimcwilliams/ Connect With Uptempo Website: https://www.uptempo.io LinkedIn: https://www.linkedin.com/company/uptempo/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:40 Introducing Jim Williams, CEO of Uptempo 6:58 Data Governance for Marketers 12:07 Impact of "Bad Data" on Marketing & Sales 21:36 The Power of Marrying Marketing & Finance Data 31:34 What's in your Tech Stack? 35:55 What Advice Would You Tell Your Younger Self 40:42 Connect with Jim Williams Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #Deconstructingdata #DataGovernance #Marketing #Tech