EPISODE · Jun 24, 2024 · 46 MIN
Data Integrations: Marketing, Models and CRM Campaigns with Taylor Gobar a User Privacy Advocate and Mobile Marketing Growth Leader
from Deconstructing Data · host BDEX
Join us for an insightful discussion on data integrations with our special guest Taylor 🌹 Gobar, User Privacy Advocate and Mobile Marketing Growth Leader. Taylor shared her deep expertise in mobile marketing, gained from 14 years in the industry. She provided thoughtful perspectives on dealing with reduced targeting capabilities and loss of control due to changes in mobile tracking policies. We also discussed the importance of cross-functional collaboration and comprehensive documentation when building data models to avoid issues down the road. Topics: - Maximizing Mobile Marketing: UA Data Potential - Data Models: Effective Conventions and Integrations - Data Latency Effects on CRM Campaigns - Tech Stack
What this episode covers
Join us for an insightful discussion on data integrations with our special guest Taylor 🌹 Gobar, User Privacy Advocate and Mobile Marketing Growth Leader. Taylor shared her deep expertise in mobile marketing, gained from 14 years in the industry. She provided thoughtful perspectives on dealing with reduced targeting capabilities and loss of control due to changes in mobile tracking policies. We also discussed the importance of cross-functional collaboration and comprehensive documentation when building data models to avoid issues down the road. Topics: - Maximizing Mobile Marketing: UA Data Potential - Data Models: Effective Conventions and Integrations - Data Latency Effects on CRM Campaigns - Tech Stack
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Data Integrations: Marketing, Models and CRM Campaigns with Taylor Gobar a User Privacy Advocate and Mobile Marketing Growth Leader
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