EPISODE · Dec 20, 2021 · 40 MIN
Data Privacy, Retail Media and the Personalized Store
from Retail Remix · host Retail TouchPoints
Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51° and Kroger Precision Marketing are focusing on building, and perfecting, the retail media model for its brand and advertising partners. But how can brands create highly immersive omnichannel experiences while also being mindful of new privacy guidelines and consumer safety concerns? On Retail Remix, Milen Mahadevan, President of 84.51°, and Cara Pratt, Senior Vice President of Kroger Precision Marketing share their perspectives on: The present and future of the retail media model; Why retail media needs to go into stores to scale, and how that can really happen; and The data and reporting required to ensure campaigns perform successfully and customers have the best possible experience. RELATED LINKS Learn more about 84.51° See our latest coverage about retail media
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What this episode covers
Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51° and Kroger Precision Marketing are focusing on building, and perfecting, the retail media model for its brand and advertising partners. But how can brands create highly immersive omnichannel experiences while also being mindful of new privacy guidelines and consumer safety concerns?
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Data Privacy, Retail Media and the Personalized Store
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