Data to Dollars: Fueling AI and Marketing Success

How do you turn your data and content into actual business outcomes?Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing.With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% year-over-year SaaS revenue growth, and built ABM programs that retain 97% of customers while increasing their spend. She's mastered the art of aligning data, content, and marketing strategy to drive measurable impact.In this episode, we’ll break down:✔️ How content and data form the foundation for successful AI✔️ What “content utility by the numbers” really means✔️ Data-driven marketing activities that actually scale✔️ The modern tech stack that ties it all togetherIf you’re looking to transform content into conversions and scale your marketing with data-backed precision, this is your episode.