Data vs Intuition with Laetitia Andrac

You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd. How do we know when to listen to our intuition, and when to listen to the data? Today, I am tackling this question with Laetitia Andrac, a former senior executive strategist and founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a business doula who is there for you during the birth of the next version of your business. Let's dive in.   Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.   Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Connect with Laetitia Andrac: https://www.linkedin.com/in/laetitiaandrac/ https://www.instagram.com/essential.shift/ Laetitia's book mentor, Kelly Irving: https://www.kellyirving.com/   Pre-order Laetitia's book, Light It, here: https://www.essentialshift.co/lightit     Take our Campaign Quiz to find out which type of campaign is right for your brand.