Dave Burchett (Avance Vinyl): Understanding your Ideal Customer Profile (ICP) to inform smart ad creative

On Retention Chronicles we’re joined by Dave Burchett, Founder & CEO of Avance Vinyl, a leading DTC shop with the highest quality vinyl, rhinestones, sublimation paper, and crafting supplies. In the episode, we chat about what inspired Dave to get into the vinyl and crafting space, creating a repeatable process, business differentiators, knowing your target market, ad creative, targeting your ICP, social media and shoppable stores, what questions you should ask yourself around Search Engine Optimization (SEO), and rewarding your customers to increase retention.