Dave Savage: Why trust is the real barrier to homeownership

In this episode of Power House, Zeb Lowe sits down with Dave Savage, co-founder of FirstHome IQ, to discuss a challenge that could shape the future of housing: preparing the next generation for homeownership. Drawing on insights from the NextGen Homebuyer Report, Savage explains why many younger buyers feel both overwhelmed by the process and disconnected from the mortgage industry. He argues that the solution isn’t more marketing—it’s education, storytelling, and leadership from housing professionals willing to guide buyers earlier in their journey. The conversation explores how lenders can engage Gen Z before they’re ready to transact, the growing role of parents in homeownership, and why rebuilding trust will be critical to expanding access in the years ahead. Related to the episode: Zeb Lowe’s LinkedIn Dave Savage’s LinkedIn First Home IQ The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.