David Gibson + Kirsty Basman - Brewing a Global Beer Brand

In this episode of the Birchal Podcast, host Emily sits down with David Gibson and Kirsty Basman, the innovative minds behind Stryda Brewing Co., one of Australia's most promising new beer brands. The conversation reveals the ambitious journey of Stryda Brewing Co., from its inception aimed at challenging mainstream beer markets to its strategies for creating an aspirational brand. David shares insights into the rigorous research and development behind their non-bloating, high-quality beer, aiming for global brand recognition while Kirsty discusses the company’s disruptive marketing strategies and the importance of experiences in branding, with a special mention of Nick Kyrgios' involvement as a major owner and brand ambassador, adding a dynamic edge to their marketing. They discuss the shifting trends in the beer industry, noting a decline in beer consumption but an opportunity for innovative brands to make an impact. David and Kirsty also detail their unique approach to expanding Stryda's footprint through strategic real estate acquisitions, creating branded venues that offer an authentic 'Strider' experience. The duo's focus on community and investor involvement through equity crowdfunding is highlighted as a cornerstone of their growth strategy, aiming to make every investor an ambassador for their brand. Find out more about this upcoming campaign via: https://www.birchal.com/company/strydabrewingco