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EPISODE · May 28, 2018 · 20 MIN

David Labistour (MEC)

from Marketing News Canada · host Marketing News Canada

On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands. MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Shaheed and David begin their conversation. The two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in both P.R. and social media marketing; the importance of providing consumer value in marketing; and testing new marketing technologies before implementation. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji YouTube - http://youtube.com/essdee86 Follow MEC: Website - http://mec.ca Twitter - http://twitter.com/mec Facebook - http://facebook.com/mec Instagram - http://instagram.com/mec YouTube - http://youtube.com/mecvideos Pinterest - http://pinterest.ca/mec Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published May 28, 2018

What this episode covers

On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands. MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Shaheed and David begin their conversation. The two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in both P.R. and social media marketing; the importance of providing consumer value in marketing; and testing new marketing technologies before implementation. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji YouTube - http://youtube.com/essdee86 Follow MEC: Website - http://mec.ca Twitter - http://twitter.com/mec Facebook - http://facebook.com/mec Instagram - http://instagram.com/mec YouTube - http://youtube.com/mecvideos Pinterest - http://pinterest.ca/mec Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently Asked Questions

How long is this episode of Marketing News Canada?

This episode is 20 minutes long.

When was this Marketing News Canada episode published?

This episode was published on May 28, 2018.

What is this episode about?

On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands. MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a...

Can I download this Marketing News Canada episode?

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