PODCAST · business
Marketing News Canada
by Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
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Network Like a Human: Personal Branding in a Digital World
Recorded live at SocialWest 2026 in Calgary, Azrah Manji-Savin, entrepreneur, speaker, and co-founder of Syzl, joins host Lindsay Smith to unpack why personal branding and in-person networking matter more than ever in an increasingly digital world. Syzl is an online marketplace helping food...
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Privacy First, Guesswork Never How Synthetic Data Is Rewriting Marketing
Recorded live at SocialWest 2026 in Calgary, Sabaa Quao, venture studio advisor and AI strategist, joins host Lindsay Smith to explore how synthetic data is about to change the way every marketer builds customer models. Sabaa spends his days advising startups at the intersection of AI and…
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The Gap Is Growing: Closing the Gender Gap in Tech and Marketing
Recorded live at SocialWest 2026 in Calgary, Jessica Lortie, Head of Marketing at Toast, joins host Lindsay Smith to dig into one of the most persistent and underreported gaps in the Canadian tech and marketing industries. Toast is a tech HR firm dedicated to closing gender gaps in the sector,...
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Why Share It? Building Content That Connects
Recorded live at SocialWest 2026 in Calgary, Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape. Canva is one of the world's most widely used design platforms, helping teams of…
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Are You Leveraging Outsights to Deepen Your Insights?
Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story. Rightmetric helps North America's leading consumer brands harness external digital data…
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Relationships First, Sales Second — How the Vancouver Whitecaps Build Fandom
Recorded live at SocialWest 2026 in Calgary, Jeff Aylen, Vice President of Marketing and Brand for the Vancouver Whitecaps, joins host Lindsay Smith to talk about what it really takes to build a fanbase that sticks around long after the final whistle. Jeff shares how the Whitecaps went from...
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Real Stories, Real Trust: Tapping into the Human Side of Nonprofit Marketing
Recorded live at SocialNext: Ottawa 2026, Daniel Francavilla, brand and content strategist and founder of The Good Growth Company, joins host Alex to explore what it really takes to build trust in the nonprofit and public sector space. The Good Growth Company supports nonprofits, social purpose...
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Who Tells Your Story? Earned Media for the Social Impact Sector
Recorded live at SocialNext: Ottawa 2026, Anouk Bertner, Executive Director of Future of Good, sits down to explore what it really means to tell stories that matter and why the nonprofit and social impact sector deserves better media coverage than it gets. Future of Good is Canada's only media...
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Marketing's Missing Link Between Education and Employment
Recorded live at SocialPacific 2025 in North Vancouver, Tom Elson, Employer Success Manager at Riipen, joins guest host Rachel Thexton to explore how work-based learning is closing the gap between graduation and meaningful employment. Riipen connects students, educators, and employers through...
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Your Data, Your Inbox, Your Rules
Recorded live at SocialPacific 2025 in North Vancouver, Nihal Mandanna, Director of Growth at Cyber Impact, joins guest host Rachel Thexton to explore what it really means to build trust through email marketing. Cyber Impact is a Canadian email marketing platform built around data sovereignty,...
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The Art and Science of Behaviour
Recorded live at SocialPacific 2025 in North Vancouver, Ben Wise and Darren Chiu, co-founders of Captivate, join guest host Rachel Thexton to explore the art and science of human behavior. Captivate translates academic psychology into practical tools for marketers, sales teams, and leaders…
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Finding Your Marketing North Star
At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Olo Metrics, sits down with guest host Rachel Thexton to demystify marketing data. Warren explains why most teams don’t have a data problem, they have a clarity problem. Instead of obsessing over every metric in...
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From Assumptions to Evidence: A Smarter Way to Market
At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing. Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer...
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Why Building Real Community is a Competitive Advantage
At SocialEast 2025 in Halifax, Brooke Hahn, General Manager of Flockler, joins guest host Odum Idika for a candid conversation about why most brands misunderstand community. Brooke draws on her experience across agency, startups, software, and private equity to explain what actually drives growth...
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Your Best Marketing Tool Is Already in Your Pocket
Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like. Will breaks down his approach to “pocket production” and…
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Why Experiential Marketing Still Wins
Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO…
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Imposter Syndrome, Authentic Content & Using AI Responsibly in Marketing
Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet. Hiba shares a candid look at navigating imposter syndrome…
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Customer Journeys That Convert Again and Again
Recorded live at SocialWest 2025 in Calgary, this episode of the Marketing News Canada podcast features guest host Laila Hobbs in conversation with Julie Ogilvie, Executive Director of the Kentville Business Community and Founder of Julie Ogilvie Consulting. Julie shares how small businesses and...
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From Ignored to Embraced: How Inclusive Marketing Builds Stronger Brands
Recorded live at the 2025 SocialWest Conference in Calgary, guest host Meredith McKeough sits down with Josephine Mary David, Communications and Partnerships Lead at Pedesting, for this episode of the Marketing News Canada podcast. Josephine shares how inclusive marketing helps brands move from...
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The Strategy of Everything: How to Think More Clearly and Lead Better Marketing
Recorded live at Caglary's SocialWest in June of 2025, this episode of the Marketing News Canada podcast features a conversation with Dave Thomas, Director of Strategy at Everbrave, hosted by Laila Hobbs, Co-Founder of Social Launch Labs. Dave breaks down his Strategy of Everything framework, a...
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Why Skipping Marketing Fundamentals Is Hurting Your Results
Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. Lisa breaks down why so many brands...
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Building an Influencer Marketing Strategy that Converts
Recorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Tazeem, Founder of Embold, a Canadian-based influencer marketing platform. Umair shares what it…
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From Beer to Big Ideas: Why Guest Experience & Storytelling Build Beloved Brands
Recorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Meredith McKeough. Joshua shares candid lessons from building a multi-dimensional hospitality and...
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Search Engine Optimization Is Dead. Long Live Search Everywhere
Recorded live at SocialWest 2025 at the Calgary TELUS Convention Centre, this episode features a conversation with Neil Patel, New York Times bestselling author and co-founder of NP Digital, hosted by Meredith McKeough. Neil unpacks how search has shifted in 2025 from traditional Google-first SEO...
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When UX Turns Hostile: Spotting (and Stopping) Enshittification
Recorded live at SocialWest 2025, this episode features Andrew Turnbull, Managing Director of UX and Product at Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore the growing problem of “hostile user design” and how large platforms are enshittification…
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Cracking the Meta Ads Code: Scaling Sanely in a Shifting Landscape
In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves. She and guest host Meredith McKeough dig into what’s changed with Meta’s Advantage+ targeting, why creative...
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The Intersection of Art and Science: Rethinking Marketing Effectiveness
The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco's live conversation from SocialWest 2025. Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA, shares the thinking that would go on to shape the 2025...
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The Deal is Just the Start: How to Turn Sponsorship into Strategy
In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic...
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PR in the Age of Scarcity: How to Build Trust and Earn Real Attention
In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline. Lana breaks down how the media...
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Attention is Easy, Community is Earned
In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows. From dad jokes to dashboards, Joe shares why the…
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Why Email Still Works: Privacy, Personalization, and Inbox ROI
In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert...
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Marketing Without Buzzwords: How to Think, Speak, and Measure Smarter
In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to...
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4Ps in a Pod - TEASER EPISODE
Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In...
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Takara Small (VentureKids)
The one where Darian chats with Takara from VentureKids. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no…
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Rachel Osavitsky-Baker (Stantec)
The one where Darian chats with Rachel from Stantec. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding...
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Karen Leggett (Manulife)
The one where Ted chats with Karen from Manulife. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding...
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Geoffrey Blanc (Cyberimpact)
The one where Darian chats with Geoffrey from Cyberimpact. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no...
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Nadia Niccoli (Diageo Canada)
The one where Jyll chats with Nadia from Diageo Canada. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no…
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Kenny Mak (Indig Design)
The one where Darian chats with Kenny from Indig Design. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no…
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Stephen Kiely (dentsu Canada)
The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about: Stephen’s origin story What brands have to watch out for What agency folks have to consider when moving up in their careers Sign up for the Marketing News Canada e-newsletter at...
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Anick Beaulieu (C2 Montreal)
The one where Darian chats with Anick Beaulieu from C2 Montreal. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and...
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Alex Nazarevich (Unbounce)
The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about: The importance of landing pages and what to consider when designing a world class page The evolution of martech and what to to look out for when utilizing AI assisted marketing Mentoring and…
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Guy Kawasaki (Author)
The one where Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable, and: Why Guy loves writing at Olive Garden Why AI helps make things better How to become remarkable with growth, grit, and grace Sign up for the Marketing News Canada e-newsletter at...
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Mary DePaoli (Royal Bank of Canada)
The one where Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about: Mary’s journey to her current position with RBC The RBC Foundation Mary’s insights on marketing trends And...
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Helen Kontozopoulos (ODAIA)
The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: her journey from marketing to AI / Tech the mindset that is critical to establish before using tools in your industry AI and how to prep for it in post secondary Sign...
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Jessica Jensen (Indeed)
The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platform B2P rather than B2B or B2C Marketing opportunities and challenges in 2024 And more! Sign up for the Marketing News Canada e-newsletter at...
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Judy Lewis + Deborah Weinstein (Strategic Objectives)
The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: Their origin stories and journeys in Public Relations and Communications Being a woman-owned PR company at a time when the industry was dominated by men Stories from their time in PR And...
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Patrick Chandler (FightCamp)
The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M! What Patrick learnt most from Y Combinator How to address diminishing…
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Lucas Béland (Goloot)
The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of Goloot How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space Finding an opportunity in the online advertising space to achieve fast growth...
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Matthew Tsang (AndHumanity)
The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work together What brands have done wrong around DEI and what to do about it Why representation matters Sign up for the Marketing News Canada e-newsletter at...
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ABOUT THIS SHOW
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.Presented by Marketing News Canada www.marketingnewscanada.com
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Marketing News Canada
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Frequently Asked Questions
How many episodes does Marketing News Canada have?
Marketing News Canada currently has 498 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing News Canada about?
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the...
How often does Marketing News Canada release new episodes?
Marketing News Canada publishes regularly with 498 episodes available. Check the episode list for the typical release schedule.
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You can listen to Marketing News Canada on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing News Canada?
Marketing News Canada is created and hosted by Marketing News Canada.
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