David Spark on Brand Journalism and More!

In this Marketing Over Coffee: A Special Interview with David Spark! Direct Link to File Show Lentgh: 27:51 Brought to you by our sponsor: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. 01:00 What is Brand Journalism? 01:27 In Forbes on Content Marketing. 05:20 Getting Twitter Tags to Trend 07:54 Why doesn't the industry get it yet that it's not about forcing advertising down yet another channel? How to fail at content marketing 11:38 The Problem with Ghost Writing 16:01 Timeframes for Brand Journalism 21:40 The decline of live events? 25:12 On Google Glass Buy B2B Marketing Confessions Today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.