Day 5 of 100: Going Full Ironman Mode on an AI Product episode artwork

EPISODE · Aug 14, 2026 · 27 MIN

Day 5 of 100: Going Full Ironman Mode on an AI Product

from ProductLed Podcast · host Wes Bush

The podcast has been quiet for a couple of months. This episode is why. I'm building a new AI-first product at ProductLed, in public, over 100 days. It launches November 19th. You'll be able to use it while I build it, and rip it apart, and I'm sharing everything as I go, including the revenue. Before any of that, I wanted to talk about how I'm going to attack it. I recently finished a full Ironman. It ends with a marathon, and that's after the 3.8km swim and the 180km bike. Training for it changed the way I take on anything large, and I'm running the same structure on this build. I call it full Ironman mode, and this episode walks through all 16 parts of it. Some of it is obvious. Most of it is not. The part that surprised me most was standards, because when you look at the standards you set for a goal, they should make the goal inevitable. That is the difference between hoping you finish and knowing you will. Whatever your next 100 days hold, this should be useful. IN THIS EPISODE (04:15) Get crystal clear on your vision (04:47) Name the core problem you're actually solving (05:28) Define the end game, and my three success criteria for this build (07:42) Tap your network for people who have already done it (08:54) The identity shift, and the line I write every morning (10:35) Pick the date (11:39) Why one why is never enough (12:53) Get a coach or an advisor (14:37) Create space, and audit what pulls you away (17:40) Find peers in the trenches (18:50) Name the price you're willing to pay (19:54) Resources are accelerants (20:48) A daily plan you don't have to think about (22:09) Standards that make the goal inevitable (23:05) A reward you only get if you finish (24:57) Write your own rules MENTIONED Conquer 100, the documentary about the Iron Cowboy Mickey Allen, CEO at Foldspace, advising on this build What's your next 100 days going to be? Let me know.

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