DC Newsroom to TEDx Spotlight: Media Lessons for Experts

What does it really take to attract media attention — and deliver when the camera turns on?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with media strategist and TEDx speaker Aliza Friedlander, founder of Freed Up Communications.Aliza shares how professionals can position themselves for media opportunities, prepare for high-stakes on-camera moments, and turn their social media presence into a credible personal media channel. From preparing for her TEDx talk to navigating pivotal career shifts, this conversation blends real-world PR strategy with practical, confidence-building advice.In this episode, you’ll learn:What PR really is — and how to use it strategicallyHow to turn your social media feed into a media assetHow to build genuine relationships with the pressHow experts can capitalize on breaking news momentsWhat Aliza learned from delivering a TEDx TalkHow on-camera personalities can build meaningful touchpoints over timeThis episode is essential listening for authors, founders, speakers, and professionals who want to be taken seriously by the media — and show up confidently when opportunity calls.🎧 Watch on YouTube or listen on Spotify and your favorite podcast platforms.00:00 – Intro00:16 – Meet Aliza Friedlander, Founder of Freed Up Communications00:30 – Jamie records from the podcast booth03:10 – Aliza’s career background08:30 – The conversation begins (Riverside AI switcher)09:00 – Preparing for a TEDx Talk12:00 – What PR actually is15:50 – Turning your social media into a media channel22:18 – Building relationships with the press28:40 – Capitalizing on breaking news as an expert29:05 – Lessons from delivering a TEDx Talk35:34 – Building lasting on-camera touchpoints42:00 – Aliza on The Exit Interview podcast47:30 – Final reflections: from TV producer to publicist and motherhood Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across YouTube, podcasts, and social media.Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW