De ingeniero a Head of Sales: como construir un equipo de ventas

from Revenue Squared, el podcast · host Revenue Squared

En este episodio, hablamos con Chema Ballarin, ex-Head of Southern Europe en Personio y ahora fractional sales leader, sobre:- Cómo pasar de ingeniería a ventas y liderar con impacto- Qué métricas realmente importan (y cuáles no)- Cómo hacer coaching de verdad y no solo revisar llamadas- Por qué los playbooks están rotos (y cómo arreglarlos)- Qué está cambiando en el Go-To-Market con IA y perfiles híbridosUna conversación honesta y muy táctica sobre lo que funciona en ventas.#RevenueSquared #VentasB2B #GoToMarket #Personio #SalesLeadership #KPIsVentas #PlaybookVentas #CoachingVentas #CuriosidadComercial #SalesTips #PodcastEnEspañol #OutboundModerno #SDRLife #FutureOfGTMDropbox, Personio, ventas B2B, Head of Sales, coaching comercial, KPIs ventas, estructura equipos SaaS, SDR, Account Executive, playbooks, product market fit, curiosidad en ventas, outbound moderno, ventas con IA, future of GTM, Revenue Squared podcast

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This episode is 46 minutes long.

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This episode was published on September 29, 2025.

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